The jewelry-only DRTV network made a little hay out of reaching the social media milestone in an announcement yesterday.  In it, veteran on-air presenter Heidi Kouns, seemed to be channeling HSN CEO Mindy Grossman, when she offered this quote, “It’s really important to develop a two-way conversation with our customers … Social media tools are providing valuable interaction that helps us improve our presentations and drive tune-in for our shows.”  Jewelry Television Press Release  Nov. 8, 2011

Here are the retailer’s top social media outlets:

 

Looking to generate more revenue from its gigantic audience, YouTube has added new shopping functionality to its site.  Buttons will appear underneath the video pitching music, movies, entertainment tickets and other products that are featured in or related to the content of the video.  Viewers clicking on a button will be taken to third-party sites like Amazon, and YouTube will receive a commission from sales.  Associated Press  Oct. 7, 2008

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