Steve Hoffmann
Steve Hofmann, ceo of QVC UK, says that, despite straightened times, his company will continue to eschew discounting and instead benefit from the loyalty of its mostly older customer base. He acknowledges that these days, “customers are being more selective and looking for the right product at a good price from a retailer they trust.” But he makes clear that he sees QVC UK’s strength as the “trust” part. Retail Week (UK) Jan. 23, 2009
