http://pitchandship.com News about direct response, network television and affiliated e-commerce Thu, 02 Feb 2012 21:01:07 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://pitchandship.com/2009/01/19/viatek-touts-sellout-of-cleavage-boosting-bra-on-hsn/ http://pitchandship.com/2009/01/19/viatek-touts-sellout-of-cleavage-boosting-bra-on-hsn/#comments Tue, 20 Jan 2009 00:06:28 +0000 admin http://pitchandship.com/?p=484 [...]]]> Viatek Consumer Products Group reported the sellout of its Shape Changer Bra during an apparently recent (though unspecified) airing on HSN.  The maker claims the bra improves women’s posture and can boost busts by two sizes, although its biggest benefits may be psychological.  “I just feel more empowered” is what TV Personality Stella Riches said.  Viatek Consumer Product Group Press Release Jan. 15, 2009

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