Veteran fine jewelry designer Judith Ripka, who has sold her own line on QVC since the late 90s, helped fashion designer Shoshana Gruss with the creation of her first jewelry line, which will debut on QVC, August 10th.  The two designers met several years ago through mutual friends and reportedly see each other while walking their dogs on Manhattan’s upper east side.  About Gruss’s new line for QVC, Ripka said, “Shoshanna is the creative vision, and I mentor her…in the fundamentals of jewelry design.”  When QVC’s executive vice president of design, development and global sourcing, Doug Howe, was asked if Gruss’s new line represented an attempt to target a younger demographic, he demurred.  “It’s not necessarily a concerted effort to be younger…the strategy is to continue to be relevant.”  Women’s Wear Daily Aug. 5, 2010