Beauty house Shiseido will gingerly step out from behind the department store counter and in front of the Klieg lights at QVC UK during a special “Beauty Day” in July and thereafter on a regular schedule.  Shiseido Managing Director Carolyn Taylor said, “We decided to put the brand on there because we think people shop differently these days … Bore now, people went into department stores to learn about products but there are different ways of getting to know a beauty house.”  The move to TV is meant to complement, not replace, the company’s traditional department store presence.  Shiseido, in fact, is investing in an upgraded in-store unit — the first will be in London’s Selfridges — that will include areas to sell and provide client consultations on skincare, make-up and fragrance. Professional Beauty (UK) Jun. 15, 2010