Kim Nelson, displaying one of her Daisy Cakes

Baking entrepreneur Kim Nelson has landed an eight-minute slot on QVC in which to sell her Daisy Cakes red velvet cake and spicy sweet carrot cake Wednesday during an “In the Kitchen with David” program, featuring host David Venable.  The price of a cake: $49.86, including shipping and handling.  Ms. Nelson said that her South Carolina-based business has been “…headed in a direction that I’ve only dreamed of,” according to the news item linked below.  The catalyst for the sales surge isn’t hard to identify.  She appeared on the ABC TV program “Shark Tank” in April, and convinced real estate mogul Barbara Corcoran to invest in her company.  The Upstate Journal (SC)  Nov. 27, 2011

 

Tony Little partner Kevin Harrington is planning a new reality TV series for ABC TV called Shark Tank, in which aspiring marketers will pitch Harrington and four other investor-moguls on infomercial-friendly, new products.  St. Petersburg Times (Fla.) June 10, 2009

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