Sure, the movie has been panned to smithereens even by fans of the original TV show, but SATC 2 does offer savvy viewers the chance to guess which uncredited designer created this piece of apparel or that piece of jewelry. Perhaps more important, according to Cynthia Sliwa, writing at JCK Online, the movie conveys several key marketing messages about jewelry — about its romance, its universal, cross-cultural appeal, and its ability to add one-of-a-kind distinctiveness to the wearer. JCK Online June 2010
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