http://pitchandship.com News about direct response, network television and affiliated e-commerce Thu, 02 Feb 2012 21:01:07 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://pitchandship.com/2008/09/25/whither-directv/ http://pitchandship.com/2008/09/25/whither-directv/#comments Thu, 25 Sep 2008 17:12:36 +0000 admin http://pitchandship.com/?p=103 [...]]]> Rupert Murdoch has suggested that News Corp. may have erred in selling DirecTV to Liberty Media earlier this year, although he remains uncertain about the company’s long-term prospects in the competitive pay-TV market. Liberty Media may merge DirecTV with Liberty Entertainment, perhaps leveraging up to fund acquisitions (that is, if or when the credit markets again function). What is clear is that DirecTV is a cash cow — it produced $950 million in free cash last year — and takes in an average of $82 per month from customers, well ahead of the number two satellite provider, Dish Network. Still, the company faces competition from cable companies and telecoms and uncertainties about the impact of emerging technologies. Investor’s Business Daily Sept. 24, 2008

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