QVC Strikes Deal with UK Touring Company to be its Jewelry Supplier

 Fashion/Costume jewelry, Gemstones/Gemstone jewelry, Geography, Gold, Product Categories, UK/Europe  Comments Off
Dec 022011
 

Louisa Lytton as Cinderella donning QVC Jewelry

The Daily Mail is reporting that QVC UK been announced as the jewellery supplier of Castaway Pantomimes, the UK’s number one touring company.  As part of the arrangement, performers will wear QVC-supplied jewelry, as Louisa Lytton (as Cinderella) does in the photo here.  Ms. Lytton will play Cinderella in a Holiday production at The Camberley Theatre in Surrey, England, that will begin December 7th and run through the new year.   The Daily Mail (UK)  Dec. 1, 2011

 Posted by Walter Verfenstein at 8:29 am  Tagged with: , ,

QVC Updates iPhone App, which Accounts for 2.4% of Sales in UK

 Distribution Channel, Mobile telephone, Technology  Comments Off
Nov 222011
 

Gina Deeble (courtesy of QVCUK.com)

A story in Broadband TV News today quotes Gina Deeble, director of multi-channel planning and commerce, QVC UK, saying: “our iPhone app has proved to be incredibly popular since it launched in February, now representing 2.4% of sales, and we anticipate that it will generate 5% of sales by the end of next year.  As a result we have been looking at ways to enhance the customer experience.”  The latest update offers iPhone viewers 16:9 streaming of the live TV feed, and enables them to watch that live programming and browse for products simultaneously.

 Posted by Walter Verfenstein at 11:35 am  Tagged with: , ,

QVC UK to Pitch Elemis Beauty Set with Price Under £40 as TSV Sunday

 Beauty products, Distribution Channel, DRTV Retailer, Geography, Product Categories, UK/Europe  Comments Off
Nov 152011
 

Elemis TSV Set for QVC UK Sunday

QVC UK will reportedly offer a special set of Elemis beauty products — with a to-be-announced price point less than £40 as its Today’s Special Value next Sunday, November 20th.

The Five Piece Tranquil Indulgence Face and Body Collection will include:

  • a new sp@home Pro-Radiance Hand & Nail Cream
  • an anti-ageing moisturiser called Pro-Collagen Marine Cream (in 30 ml size)
  • a full size Exotic Frangipani Monoi Body Oil (100ml)
  • a full size Tranquil Touch Indulgent Bath Elixir (200ml)
  • and one other full size hero Elemis product that will be revealed on the show.

Stylebistro.com  Nov. 14, 2011

 

 Posted by Walter Verfenstein at 11:09 am  Tagged with: , ,

QVC UK Gives Itself an Image Makeover

 Distribution Channel, DRTV Retailer, Geography, UK/Europe  Comments Off
Oct 282011
 

Forget about a new you.  QVC in the UK has assiduously given itself an image makeover — with the help of Mischief PR.  QVC UK had upgraded its offerings over the past half-decade or so, but perceptions are clearly a lagging indicator.  They weren’t very good.  Still there is evidence that Mischief has helped the retailer turn things around.  The UK’s PRWeek honored the PR shop with an award for “Consumer Marketing Communications (annual fees £100k+).”

In doing so, the trade journal cited Mischief’s work securing media coverage outside of the product pages by pitching newsier stories about, for instance, whopper sales of a Kate Middleton replica ring immediately following her engagement to Prince William.  Mischief also extended their outreach to bloggers like Lauren Luke, whose beauty vlogs reach some 500,000 YouTube subscribers.  And they added Twitter and Facebook sharing functionality to the product pages of their website, which went on to rack up record sales.  PRWeek (UK)  Oct. 26, 2011

 Posted by Walter Verfenstein at 6:56 am  Tagged with: , , ,

QVC UK’s Knowsley Call Center Raises £500,000 for Breast Cancer Care

 Geography, Philanthropy, UK/Europe  Comments Off
Oct 212011
 

The successful fundraising drive took place earlier this week during a three-hour, dedicated show called, “Be Aware, Show You Care,” which featured a variety of products, donated by vendors and sold at special prices with net proceeds going to the UK-based charity Breast Cancer Care.  This year’s event bested last year’s tally by 15%.  Of the three on-air auctions, singer/musician Joe McElderry’s offer to perform several of his songs in a viewers home raised the most (£6,350).  He will perform for the family and friends of a Liverpool girl.  CallCentre Helper (UK)   Oct. 19, 2011

 Posted by admin at 10:11 am  Tagged with: , ,

QVC UK Setting Up One-Day Store in London’s Diamond District to Promote Diamonique

 Bricks-and-Mortar, Distribution Channel, DRTV Retailer, Fashion/Costume jewelry, Geography, Product Categories, UK/Europe  Comments Off
Sep 292011
 

QVC UK will open a one-day-only, “pop-up” jewelry store in London’s historic diamond district — Hatton Garden — on October 11th to promote the retailer’s line of simulated diamonds called Diamonique.  Shoppers will be able to see QVC recreations famous jewelry of from the movies made using hand-cut, Diamonique stones.  The purpose of the exercise is to demonstrate the close similarity between actual diamond and Diamonique jewelry.  Programming on the TV network that day will serve the same end.  The shop will be located at Clerkenwell House, 23 – 27 Hatton Wall, London.  Professional Jeweller  Sept. 29, 2011

 Posted by admin at 11:52 am  Tagged with: , , ,

UK Store-Based Retailers Look to “Telly” for New Revenue Stream

 Bricks-and-Mortar, Distribution Channel, DRTV Retailer, Geography, UK/Europe  Comments Off
Sep 292011
 

With established UK TV retailers like QVC and Ideal Shopping Direct posting gains during the recession, London’s established High Street retailers are looking to break into television, too. It seems the recession has more people sitting in front of screens in their homes, instead of popping into stores all over town.   Argos (which sold £4.3 billion in general merchandise during its last fiscal year, mostly from 700 stores in the UK and Ireland) began a year-long trial of a new shopping channel on Sky TV this summer.  Department store Debenhams, meanwhile, is demonstrating products by way of online video clips in an experiment called Debenhams TV.  Financial Times  Sept. 28, 2011

 Posted by admin at 11:17 am  Tagged with: , , , , ,

QVC UK Using New Accounts Payable-Tracking Software

 Distribution Channel, DRTV Retailer, Geography, Technology, UK/Europe  Comments Off
Sep 272011
 

QVC UK’s accounts payable team has replaced a laborious, painstaking process designed to prevent double-paying its vendors with a software suite called AP Forensics®, which largely automates the process and catches mistakes before checks are cut.  The retailer, which processes some 50,000 invoices annually, recouped its initial investment in the technology within its first month us use by preventing mistaken payments.  AP Forensics® is a product of Fiscal Technologies.  FISCAL Technologies Press Release (Sept. 26, 2011)

 Posted by admin at 1:41 pm  Tagged with: , ,

Craftwork Cards to Move to Bigger Facity to Meet QVC UK Demand

 Crafts, Product Categories  Comments Off
Jul 282010
 

Craftwork Cards Ltd., a Leeds, UK-based company will relocate to a new, 7,000 square meter headquarters in Garforth, on the outskirts of the city, to cope with the additional work expected from a new, three-year, distribution agreement with QVC UK.  The supplier anticipates a expects a 40% increase in inventory turnover, as a result of the exclusive agreement.  PrintWeek (UK) Jul. 27, 2010

 Posted by admin at 11:03 am  Tagged with: , ,

QVC UK Volunteers Help Repair and Renovate a Family’s Home

 Philanthropy  Comments Off
Jul 262010
 

Working in conjunction with the West Derby operation of children’s charity Barnardo’s, representatives of QVC UK’s call center, human resources and facilities teams — all based in Knowsley — helped a local family by funding and completing the repair and renovation of their home.  Liverpool Echo (UK) Jul. 26, 2010

 Posted by admin at 9:21 am  Tagged with: ,
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