Provo Craft Announces World Launch of Cricut Mini™ on HSN
Provo Craft yesterday announced the worldwide launch of its latest cutting machine, The Cricut Mini™ (pictured at left), which will be presented on HSN and hsn.com throughout the day today, with a final TV presentation during the 10 p.m. EST hour. The device enables crafters to cut paper, vinyl, fabric and other materials in designs that can be accessed online at the Cricut(R) artwork library. In the release, Denise Bruhns, vice president of consumer insights for Provo Craft, said, "We're partnering with HSN to bring Cricut(R) to a wide range of people who want to express their creativity, and we're helping them do that in ways they may never have thought possible."
Provo Craft Announces Debut of Cricut Mini on HSN Today
Crafts, Distribution Channel, DRTV Retailer, Product Categories
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Nov 142011
New Cake-Cutting Device to Premiere on HSN
Housewares
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Apr 062010
Once again, HSN has found the sweet spot where crafters, bakers and gadget-lovers meet. Provo Craft will launch its new electronic cutter — specifically designed for decorating cakes, cupcakes, cookies and confections — on the network this month. Cricut Cake will be available for sale on hsn.com beginning April 12, with an official launch on HSN on April 14, 2010 at 12:01 AM (ET). Describing the new product, Nancy Caplan, svp of merchandising, employs the alliteration “decorative device,” and referring to its audience, “culinary crafters.” I like those, but let’s add “confectionary crafters,” too. HSN Press Release Apr. 5, 2010
