The decidedly non-haute marketers offer more cash than cachet, but several departing fashion designers opened up spots for new sponsors, according to Zach Eichman, spokesman for IMG, which owns and organizes Fashion Week. McDonald’s is sponsoring the coffee and QVC will put on (and broadcast) a runway show featuring fashions priced below $130. USA Today Feb. 13, 2009
QVC and Micky D’s Bring New Vibe to NYC’s Fashion Week
DRTV Retailer, Fashion - Womens, USA
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Feb 162009
