Martha Stewart » Pitch and Ship

In a Few Hours, Martha Stewart Sells Out of $350 Cricut Cake Decorating Machine on HSN

Celebs & Stars, Distribution Channel, DRTV Retailer, Kitchenware & utensils, Product Categories, Talent Comments Off

Jul 222010

If her debut performance with the cake cutting machine is any guide, Marvelous Martha Stewart may force her way onto HSN’s top ten list of best-selling culinary products of all time, currently dominated by Wolfgang Puck. Here is the list to date:

1. Wolfgang Puck Immersion Blender

2. Todd English GreenPan

3. Emeril Lagasse Stainless Steel Cookware Set

4. Debbie Meyer Green Boxes

5. David’s Cookies Try-It-All

6. Wolfgang Puck Food Processor

7. Command Performance Triple Burner

8. Wolfgang Puck Cutlery Set

9. Tony Little Body by Byson

10. Wolfgang Puck Electric Pressure Cooker

LA Weekly Jul. 20, 2010

From the “Non-News” Department — Martha is a Savvy Marketer…

Celebs & Stars, Crafts, Distribution Channel, DRTV Retailer, Product Categories, Talent Comments Off

Jul 202010

In addition to selling a limited number of items on-air, Martha Stewart’s appearance on HSN serves as a teaser to promote a much broader array of products, which are available in numerous, competing outlets, including Jo-Ann Stores (JAS), Walmart (WMT) and Michaels, as well as on a Martha Stewart Living Omnimedia (MSLO) dedicated website. The DRTV network appearance, in effect, serves as a substitute for a national advertising campaign, which would be cost-prohibitive given the dispersion of Martha’s craft line across retail stores and formats. BNET (CBS News) Jul. 19, 2010

Martha Stewart to Pitch Provo Craft Cake Decorating Machine During HSN Debut, July 19th

Celebs & Stars, Crafts, Food, Product Categories, Talent Comments Off

Jul 152010

Joining Stewart during her appearances will be Martha Stewart Living Omnimedia’s crafting expert Alex Perruzzi. Together, they will demonstrate Provo Craft’s Cricut cake decorating and cutting machine, along with key items from the Martha Stewart Crafts line. These will include the Martha Stewart Crafts Punch and Stamp Kit, Large Circle Cutter, a 24-pk Iridescent Glitter Kit, the Scoreboard Kit, Essential Tool Kit, Essential Glitter Kit, and the Essential Punch Kit. HSN Press Release Jul. 14, 2010

Martha Stewart Crafts™ to Debut on HSN, July 19th

Celebs & Stars, Crafts, Geography, Product Categories, Talent, USA Comments Off

Jun 282010

Mindy Grossman has reportedly bagged another big-game celebrity pitchwoman to add to her trophy room in Tampa, Fla. This time, it’s Martha Stewart, who will apparently appear on the network selling Martha Stewart Crafts™, July 19th. The collection will include crafting tools, embellishments, project kits, glitter, and more. Stewart will presumably sell alongside her company’s crafting expert, Alex Perruzzi.

The Homeshoppingista reported the news yesterday, after HSN’s Colleen Lopez wrote excitedly on Facebook about the chance to meet the domestic diva. For the moment, we have to credit Grossman with an unconfirmed “get” since HSN’s announcement does not promise an appearance by Stewart, only the debut of the line. We’ll have to wait and see. Homeshoppingista also questions the timing of the appearance — mid-July — since the products appearing in advance on the HSN website all have a patriotic, Independence Day look to them. HSN Announcement