http://pitchandship.com News about direct response, network television and affiliated e-commerce Thu, 02 Feb 2012 21:01:07 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://pitchandship.com/2008/10/22/layaway-makes-a-comeback/ http://pitchandship.com/2008/10/22/layaway-makes-a-comeback/#comments Wed, 22 Oct 2008 15:17:51 +0000 admin http://pitchandship.com/?p=290 Thanks to the credit crunch and consumers’ growing reluctance to take on additional debt, the depression-era, retail innovation of layaway is making at least a mini comeback.  Kmart is even highlighting the service in its Holiday advertising campaign.  The Wall Street Journal Oct. 22, 2008  Paid subscription may be required.

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