Jewelry Television is featuring special prices daily and hourly all this week (through Sunday, Nov. 27) as part of an “Every Day is Black Friday” promotion that began on Monday. Randy Sadler, vice president of marketing at JTV, explains the promotion this way, “The network is introducing three-tiered pricing for the event — our everyday low prices, Black Friday countdown week prices, Cyber Monday specials and doorbuster deals.” That sounds like four different kinds of prices to me, but my mind may be addled from the excitement about all the deals. Sadler’s more important point, perhaps, is that, “JTV will feature jewelry in price ranges to fit everyone’s budget.” Featured items will include: include a sterling silver pink sapphire heart pendant for $23.99, a sterling silver London Blue Topaz ring for $39.99, and a 0.5 carot white diamond ring for $119.99, plus colored diamonds, pearls, tanzanite, watches, and fashion jewelry. Jewelry Television Press Release Nov. 22, 2011
It’s Black Friday All Week Long at Jewelry Television
Christian Recording Artist Michael W. Smith to Perform on JTV on Sunday
Jewelry Television® today announced a partnership with Grammy award-winning, Christian recording artist Michael W. Smith. Smith will perform live on Jewelry Television® on Sunday, Nov. 20 at 11:45 a.m. and 2:00 p.m. EST to promote his latest instrumental CD release, ‘Glory.’ ‘Glory’ is currently available pre-release at JTV.com and will be available in stores on Nov. 22. Jewelry Television Press Release Nov. 18, 2011
As a Public Service, JTV Offers Tips for Saving on Holiday Shopping
It, perhaps, will not surprise you that saving time and gas by shopping from home is among them. There is also this rhetorical question, “Why not check out the deals on television while you’re basting the turkey?” In fairness, the release does recommend scouring the web for discount codes and trying Holiday sale item aggregators like BlackFriday.com. The release in its entirety appears after the jump. Continue reading »
JTV Announces Partnership with Game Show Network’s Digital Division
Jewelry Television (JTV) today announced a partnership with GSN Digital, the interactive division of the Game Show Network (GSN), to run sponsored game contests and sweepstakes on GSN.com, a website that features prize-driven games.
Starting today — and again in December — Jewelry Television™ will be GSN’s premier sponsor for a Jewelry Week promotion event. First up, from From Nov. 14 to 20, is “Diamond Week,” during which players can enter daily sweepstakes and auctions, and compete in a week-long Bejeweled 2 tournament for a chance to win mystery jewelry prizes from JTV. In addition, Jewelry Television™ will provide additional product discounts to GSN customers who make purchases on JTV.com. JTV’s director of online marketing, Brian Wilhelm (Personal Website, LinkedIn Profile), explained the thinking behind the partnership in the release:
JTV customers are predominately female and many enjoy playing casual games online. GSN.com’s demographic closely mirrors ours so it is a natural fit … We see our partnership with GSN as an opportunity to engage a larger audience for both of our companies through this joint promotion.
Jewelry Television Press Release Nov. 14, 2011
Jewelry Television Announces New, Documentary-style DVD on Tanzanite
Jewelry Television yesterday announced the premiere of a new addition to its Gemstone Adventure Series collection of DVD documentaries. Tanzanite: The One Generation Gemstone follows JTV gemologists to Arusha, Tanzania (where the stone is mined) and to Jaipur, India (where it is cut, faceted, polished). The DVD is offered for sale at jtv.com for $19.99, plus shipping and handling. Jewelry Television Press Release Jul. 28, 2010
Jewelry Television Completes Equity Deal with Gems TV Holdings Limited
Tennessee-based Multimedia Commerce Group, parent company of Jewelry Television, has completed its $60 million equity deal with Singapore-based Gems TV Holdings Limited, whose U.S. subsidiary Gems TV, ceased operations and filed for Chapter 11 bankruptcy protection in April. Gems TV Holdings will receive a 32.7% shareholding interest in Multimedia Commerce Group, which expects to take the company public in the future.
“This transaction represents a positive scenario for both of our organizations, Tim Matthews, CEO and president of Jewelry Television, said in a statement. The Gems TV investment greatly enhances our balance sheet and enables JTV to fast track our aggressive growth plan with one less major competitor.” As part of the agreement, which closed Thursday, Jewelry Television will get a $10 million cash payment, a $10 million promissory note, $20 million in jewelry and gemstone inventory, and $20 million in intangible assets such as proprietary technologies, brand and domain names, the Internet site thaigem.com, and nearly 15,000 custom jewelry designs. Knoxville News Sentinel (KY) Jul. 7, 2010
JTV’s DiamondDesignGallery.com enables consumers can build their own classic, diamond jewelry on the web. Interactive tools let shoppers design diamond jewelry based on criteria like carat weight, clarity, color, cut, shape, metal type, and price range, and then view design images before the final purchase. In an announcement about the new e-commerce offering, Craig Shields, Vice President of E-Commerce for JTV.com and DiamondDesignGallery.com, said, “The site offers more than 60,000 certified diamonds that have been independently certified by accredited institutions, and hundreds of styles to choose from. There isn’t a retail store in the country that can touch our vast selection.” JTV/DiamonDesignGallery Press Release June 3, 2010
JTV to Sell Jewelry Inspired by “Diana: A Celebration” Traveling Exhibition
Jewelry Television® (JTV) yesterday announced a new partnership with Diana: A Celebration, the traveling exhibition showcasing the life and good works of Diana, Princess of Wales. The retailer will present Diana-inspired jewelry segments featuring colored gemstones and pearls through mid-June. Bill Kouns, Chief Merchandising Officer for JTV, said “We saw this partnership to help promote Diana: A Celebration as a natural opportunity to acknowledge Princess Diana’s influence on the modern jewelry industry.” As part of the partnership, JTV will also conduct a Royal Tiara Sweepstakes, distributing some $38,000 in prizes. JTV Press Release Apr. 22, 2010
Gems TV (USA) Ltd. has filed for Chapter 11 bankruptcy protection, a month after the company announced it was ceasing operations while its parent company looked to acquire an ownership stake in rival Jewelry Television. In addition to the difficult economic environment, the company cited a steep rise in the price of gold, which it was unable to pass on to customers. Seventeen of the company’s largest unsecured creditors are jewelry manufacturers. National Jeweler Reuters Apr. 5, 2010
