Jewelry Television® (JTV) yesterday announced a new partnership with Diana: A Celebration, the traveling exhibition showcasing the life and good works of Diana, Princess of Wales. The retailer will present Diana-inspired jewelry segments featuring colored gemstones and pearls through mid-June. Bill Kouns, Chief Merchandising Officer for JTV, said “We saw this partnership to help promote Diana: A Celebration as a natural opportunity to acknowledge Princess Diana’s influence on the modern jewelry industry.” As part of the partnership, JTV will also conduct a Royal Tiara Sweepstakes, distributing some $38,000 in prizes. JTV Press Release Apr. 22, 2010
JTV to Sell Jewelry Inspired by “Diana: A Celebration” Traveling Exhibition
Gems TV (USA) Ltd. has filed for Chapter 11 bankruptcy protection, a month after the company announced it was ceasing operations while its parent company looked to acquire an ownership stake in rival Jewelry Television. In addition to the difficult economic environment, the company cited a steep rise in the price of gold, which it was unable to pass on to customers. Seventeen of the company’s largest unsecured creditors are jewelry manufacturers. National Jeweler Reuters Apr. 5, 2010
Jewelry Television Cuts More Jobs
Jewelry Television began another round of job cuts today, although the number of affected employees is not known. The retailer warned that workforce reductions may continue, as needed, until costs can be brought in line with declining revenues. JTV currently employs about 1,300 people, down from 2,000 a year ago. WVLT-TV (Knoxville, TN) Jan. 7, 2009 Knoxville News Sentinel (TN) Jan. 8, 2009
Jewelry Television Eliminates 30 IT Jobs
The retailer informed 30 information technology staff members that their positions were being eliminated yesterday, as part of the company’s effort to contend with the challenging retail environment and slumping jewelry sales, in particular. JTV laid off 150 staff members last spring, and said that additional workforce reductions may be necessary in the first quarter of 2009. The cuts at JTV, combined with the far larger reduction at QVC, made yesterday something of a Black Wednesday for the direct response, network television business. WBIR TV-10 (Knoxville, TN) Nov. 12, 2008
JTV Reaches Preliminary Settlement on Chemically-Altered Gemstone Suit
Yesterday, a judge approved a preliminary class-action settlment that will give cash refunds or store credits to thousands of JTV customers who purchased chemically-altered gemstones that were marketed as “all natural.” As part of the settlement, Jewelry Television admits no wrongdoing, but commits to training employees to help ensure future marketing complies with all rules and regulations. The settlement is expected to cost the retailer several million dollars. WBIR, Channel 10 (TN) JCK Online International Diamond Exchange (Israel) Oct. 23, 2008

