Patricia Field, who designed costumes for the television series Sex and the City seemed to start the trend when she collaborated with Marks and Spencer on a one-off, 35-piece collection in October 2008.  She also pitched a “Destination Style New York” collection on HSN that fall.  Now Janie Bryant, costume designer for AMC’s Mad Men, is launching Janie Bryant Mod, her own independent clothing collection, on QVC.  Assisting Bryant in the development of a licensing program since last fall has been Matchbook Company, a US licensing agency.  “After the launch of Mod, Ms Bryant and Matchbook plan to develop a men’s wear collection and a women’s wear line for 2011 and 2012, while evening wear and home design will also be explored.”  So who is next in the line-up of costume-designer stars?  Hard to say for sure, but Randall Christensen, costume designer of Dancing with the Stars, is also working with Matchbook. Financial Times Jul. 15, 2010