Publicis Groupe has pulled the plug on Honeyshed, the hipster-and-youth-oriented shopping website it ran in partnership with Droga5 and production company  Smuggler.  I have viewed exactly one, two-and-a-half-minute segment of Honeyshed programming, apparently selling a tampon case and featuring two, leggy models wearing the kind of ridiculous clothing that one can only expect will be removed for the camera.  It wasn’t, and so Honeyshed (by at least this viewer’s reckoning) violated the retail maxim about living up to consumer expectations.  Honeyshed CEO Steve Greifer said that there was nothing wrong with the concept — a mix of entertainment, commerce and social networking.  It was the timing that did them in.  Since the website will go dark this week or next, one can only hope that spokesmodels Rachelle and Samantha won’t let their MySpace pages disappear along with it.  Adweek Feb. 2, 2009