Homeshoppingista alerts casual HSN viewers to three seemingly-new show hosts: Anji Corley, Lesley Ann Machado and Carrie Smith.
Homeshoppingista also reports that Katie Rooke, the erstwhile GemsTV and JTV presenter, has moved up in the world to a very un-GemsTV-like retailer. She reportedly posted on her Facebook page that she is “…the newest member to the Tiffany and Co. family.”
HSN will carry its “HSN Today” program over to the weekend and run it seven days a week, beginning this weekend, according to a story broken by the Homeshoppingista with a tip from an alert viewer. The weekend hosts will be Alyce Caron and Guy Yovan. Jun. 30, 2010
Mindy Grossman has reportedly bagged another big-game celebrity pitchwoman to add to her trophy room in Tampa, Fla. This time, it’s Martha Stewart, who will apparently appear on the network selling Martha Stewart Crafts™, July 19th. The collection will include crafting tools, embellishments, project kits, glitter, and more. Stewart will presumably sell alongside her company’s crafting expert, Alex Perruzzi.
The Homeshoppingista reported the news yesterday, after HSN’s Colleen Lopez wrote excitedly on Facebook about the chance to meet the domestic diva. For the moment, we have to credit Grossman with an unconfirmed “get” since HSN’s announcement does not promise an appearance by Stewart, only the debut of the line. We’ll have to wait and see. Homeshoppingista also questions the timing of the appearance — mid-July — since the products appearing in advance on the HSN website all have a patriotic, Independence Day look to them. HSN Announcement
HSN moved its New York City offices out of space held by its former corporate overlord IAC and into a penthouse-duplex space at Madison and 55th Street that is currently under renovation. Homeshoppingista attended an off-the-record briefing for the media with other scribes and HSN Executive Vice President of Programming, Marketing and Business Development Bill Brand. Since she was unable to reveal the content of the meeting just yet, Homeshoppingista put on her architecture critic’s hat and reviewed the new space. She raved. It was decked out with paintings by artist Michael Vollbacht, wide open, and colored all in white, which contrasted nicely with CEO Mindy Grossman’s all-black attire. Homeshoppingista Jun. 17, 2010
