In the midst of hard economic times, brands as diverse as Keds, Halston and Eddit Bauer are turning out heritage lines so consumers can assuage their anxiety by grabbing hold of something comforting and familiar. And some of those consumers are paying a premium for the privilege; L. L. Bean, for instance, charges about 25 percent more for its “Signature” pieces. Even cereal makers are getting in on the act. Earlier this year, General Mills sold Lucky Charms and Cheerios in limited-edition vintage boxes. The New York Times Jun. 11, 2010
Brands Lure Shoppers with a Trip Down Memory Lane
Apparel, Fashion - Womens, Product Categories, Research, Trends, Forecasts
Comments Off
Jun 142010
