To the history of brand-on-brand slug-fests must be added a couple of robe/blanket hybrids whose wearers can only consider sweatpants, hoodies and moo moos too fashion-forward for such salt-of-the-earth persons as themselves. Coke/Pepsi and Boeing/Airbus, move over. Company in the annals of marketing rivalries is coming in the blob-like forms of the Slanket and Snuggie. Continue reading »
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