Reba McEntire to Appear at “Shoes on Sale” Benefit in NYC Wednesday Night

admin — Mon, 13 Oct 2008 14:55:25 +0000

Reba McEntire, the face of this year’s Shoes on Sale ad campaign, will appear Wednesday evening at the Shoes on Sale benefit gala, which will be held at the Waldorf-Astoria hotel in New York City. Opera singer Ruth Ann Swenson is scheduled to perform. The Shoes on Sale fundraising event, sponsored by the Fashion Footwear Association of New York, QVC and numerous footwear makers, is celebrating its 15th anniversary this year and expects to surpass a cumulative total of $30 million donated to breast cancer research since its start. Footwear News Oct. 13, 2008

QVC’s Annual Shoe-a-Thon is a Week Away — But the Good PR is Here

admin — Thu, 09 Oct 2008 16:57:33 +0000

QVC’s annual breast-cancer fundraiser, sponsored by the Fashion Footwear Association of New York, starts next Wednesday, but the company is already benefitting from the free media exposure. You know the drill: thousands of pairs of shoes, half the retail price, big designers and more than $28 million donated to breast cancer research over the past 14 years. Hats off! Here are a couple of clippings. Hartford Courant (CT) Oct. 9, 2008 Macon Telegraph (GA) Oct. 7, 2008

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Reba McEntire to Appear at “Shoes on Sale” Benefit in NYC Wednesday Night

QVC’s Annual Shoe-a-Thon is a Week Away — But the Good PR is Here