Pitch and Ship » ERA http://pitchandship.com News about direct response, network television and affiliated e-commerce Thu, 02 Feb 2012 21:01:07 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 ERA Announces Opposition to Latest Online Sales Tax Push http://pitchandship.com/2010/07/08/era-announces-opposition-to-latest-online-sales-tax-push/ http://pitchandship.com/2010/07/08/era-announces-opposition-to-latest-online-sales-tax-push/#comments Thu, 08 Jul 2010 15:00:34 +0000 admin http://pitchandship.com/?p=2178 [...]]]> The Electronic Retailing Association (ERA) — of which the major DRTV networks are members — has announced its strong opposition to H.R. 5660, the proposed bill from Congressman Bill Delahunt (D-MA) to require online merchants to collect tax on internet sales.  H.R. 5660 would allow the 24 states who have adopted the “Streamlined Sales and Use Tax Agreement” to require out-of-state sellers to collect tax, whether or not they have a physical presence in the state.  In a prepared statement, Julie Coons, president and ceo of the association, said, “This misguided Internet tax scheme constitutes a heavy blow to online retailers by imposing significant new costs and regulatory burdens as they struggle to survive in these harsh economic times.”  Note the use of the word “scheme” to describe the efforts of lawmakers who — whether you agree with them or not — are doing their jobs.  Electronic Retailing Association Press Release Jul. 8, 2010

]]> http://pitchandship.com/2010/07/08/era-announces-opposition-to-latest-online-sales-tax-push/feed/ 0 Electronic Retailing Association to Search for Products at InventHelp’s INPEX Invention Trade Show http://pitchandship.com/2010/06/09/electronic-retailing-association-to-search-for-products-at-inventhelps-inpex-invention-trade-show/ http://pitchandship.com/2010/06/09/electronic-retailing-association-to-search-for-products-at-inventhelps-inpex-invention-trade-show/#comments Wed, 09 Jun 2010 13:33:09 +0000 admin http://pitchandship.com/?p=1739 [...]]]> The Electronic Retailing Association (ERA) will conduct a product review on June 18, 2010, at the INPEX® Invention and New Product Exposition, which will be held in the Pittsburgh area.  “The product review at INPEX® will function as a search for potential inclusion at the InventHelp®-INPEX® New Product Showcase at the ERA D2C Convention in Las Vegas, September 21-23, 2010.”Inventors of television-suitable products will have the opportunity to pitch their ideas to the following panel of direct response marketing experts:

Karen Hyman: The founder and CEO of Live Link TV, a DRTV firm that provides services to both corporate clients and individual inventors.

Michael Planit: President of Product Strategies, Inc.  Michael has developed and consulted on numerous consumer products in categories including household, hardware, skincare and novelty products.

Jarrod Bentley: Currently the Director of Marketing and Production for Savvier Inc., a Direct Response product company in Carlsbad, CA.

Rob Woodrooffe: Served on the Board of Directors of the Electronic Retailing Association.  In 1994, Rob was chosen as the Direct Marketer of the Year by the Canadian Marketing Association.

Jeff Meltzer: Founder of Meltzer Media Productions. Since the mid–nineties, Meltzer Media Productions has produced and consulted on over 2000 direct response TV and radio campaigns.

InventHelp Press Release Jun. 8, 2010

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