QVC is currently working with interactive TV consultancy Ensequence on new functionality that will enable some 12 million Comcast customers to purchase items using their TV remote controls. The feature will employ emerging Enhanced Binary Interchange Format (EBIF) technology, and require customers to pre-register their credit card information at QVC.com. HSN unveiled similar functionality in 2008, while number three DRTV network ShopNBC is eschewing shop-by-TV-remote in favor of smart-phone-driven m-commerce applications. MediaPost Jul. 26, 2010
QVC to Roll Out T-Commerce, “Shop-by-Remote” Feature Next Year
Distribution Channel, DRTV Retailer, Technology
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Jul 262010
QVC UK to Launch Beauty Channel
Beauty products, DRTV Retailer, UK/Europe
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Sep 192008
QVC UK will introduce a dedicated beauty channel in the United Kingdom, using the Red Button multiscreen functionality on Sky Digital to stream four different video feeds: the main live feed, the main feed on one-hour delay, a feed of Today’s Special Value and the new Beauty Channel. The move will allow QVC UK to re-purspose canned video and work around the dearth of available channel numbers on the Sky platform. Broadband TV News Sept. 18, 2008
