“The [Indian] Ministry of Information and Broadcasting has started rolling out licences again and we expect ours to come in soon. Our channel is expected to be on air by August,” STAR CJ Network India CEO Paritosh Joshi said. Star India and CJ Home Shopping Co. of Seoul, South Korea had formed a joint venture in 2008 to tap the home shopping market in India. Currently, the operation broadcasts six hours each day on another Star network channel, Star Utsav. The new network plans to target India’s Hindi-speaking population. Deccan Herald (India) Jun. 15, 2010
Indian TV Shopping Channel, Star CJ Network, Expects to be On Air by August
Distribution Channel, DRTV Retailer, Geography, International
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Jun 152010
Indian-Korean JV Plans to Launch Shopping Network in India
DRTV Retailer, International
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Sep 302008
Star India and CJ Home Shopping Co. of Seoul, Korea, have formed a joint venture company, called Star CJ Network India, and plan to introduce TV home shopping to India early next year. “Currently, the home shopping genre is largely unorganised with only a few players airing ‘paid-programmes’ on existing networks.” Star India is India’s largest cable channel and CJ Home Shopping introduced TV shopping to Korea back in 1995. The new network will be called Star CJ Network India. Business Standard (India) Sept. 28, 2008

