ShopNBC execs are paying close attention to what customers are saying in the ratings and reviews feature of the retailer’s website. Evocative color descriptions like “Sunset” are being fleshed out with additional descriptions, such as “burnt orange,” for example. And because customers frequently have difficultly picturing the size of a watch on their wrists, the retailer is including .pdf file outlines of the watches it sells on its website, so interested customers can print them out and hold them up for comparison. Carol Steinberg, SVP of e-commerce, marketing and business development at ShopNBC (who I think is wearing a “Sunset-burnt-orange” top at left) described the changes in an interview that led to an Internet Retailer story yesterday.
Ratings and Reviews Feature of ShopNBC Website Leads to Improvements in Product Presentation
ShopNBC’s Mobile E-commerce Platform Named “Best-in-Class by Acuity Group
ShopNBC’s “Anywhere Strategy” won an endorsement from Acuity Group, which assists companies with their multi-channel commerce and digital marketing efforts. The service provider named ShopNBC’s mobile ecommerce platform for overall “Best-in-Class” in its mobile efforts as well as “Best-in-Class” for the mass merchant industry, crediting the platform’s consistency with the retailers web presence, among other factors. Commenting on the award, Carol Steinberg, Senior Vice President of E-commerce, Marketing and Business Development at ShopNBC, said, “We are appreciative of the recognition from Acquity. We believe it’s important to provide our customers access to our product offerings in ways that are most convenient to them. Because today’s customer is also seeking faster and easier ways to shop, our mobile site provides them with another interactive alternative. To date, our mobile initiatives have resonated strongly with them with strong customer behavior in orders per day, conversion rates, and average order values. Through the addition of mobile, we have been able to expand our ShopNBC Anywhere strategy, which empowers our customers shop and interact through our TV, online, social and mobile platforms.” ShopNBC Press Release Jun. 10, 2010
ShopNBC’s Carol Steinberg to Speak at Internet Retailer Conference, June 9th
Steinberg, who is Senior Vice President, E-Commerce, Marketing & Business Development at ShopNBC, will be joined by Greg Fettes, President & CEO of 24-7 INtouch, a call center outsourcing company. The two executives will discuss their work bringing “live chat” functionality to ShopNBC. TMC News May 28, 2010
