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	<title>Pitch and Ship &#187; 1Q earnings</title>
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	<description>News about direct response, network television and affiliated e-commerce</description>
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		<title>ShopNBC Trims 1Q Loss, Plans Merch Mix Expansion&#8230;</title>
		<link>http://pitchandship.com/2009/05/21/shopnbc-trims-1q-loss-plans-merch-mix-expansion/</link>
		<comments>http://pitchandship.com/2009/05/21/shopnbc-trims-1q-loss-plans-merch-mix-expansion/#comments</comments>
		<pubDate>Thu, 21 May 2009 16:22:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[DRTV Retailer]]></category>
		<category><![CDATA[1Q earnings]]></category>
		<category><![CDATA[Keith Steward]]></category>
		<category><![CDATA[ShopNBC]]></category>

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		<description><![CDATA[&#8220;ShopNBC narrowed its first-quarter loss to $12 million from $17.6 million a year ago. Gross margin slipped to 31.5% from 32.0% last year, but marked an improvement of 260 basis points over the previous quarter. Sales dropped 14% to $134 million owing to a 26% decrease in average selling price.&#8221;  During an earnings conference call <a href='http://pitchandship.com/2009/05/21/shopnbc-trims-1q-loss-plans-merch-mix-expansion/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<p>&#8220;<a href="http://www.shopnbc.com" target="_blank">ShopNBC</a> narrowed its first-quarter loss to $12 million from $17.6 million a year ago. Gross margin slipped to 31.5% from 32.0% last year, but marked an improvement of 260 basis points over the previous quarter. Sales dropped 14% to $134 million owing to a 26% decrease in average selling price.&#8221;  During an earnings conference call yesterday, Keith Stewart, president and ceo of ShopNBC, detailed plans to broaden the retailer&#8217;s vendor base and expand into new product categories.  He said that the company &#8220;&#8230;is headed in the right direction.&#8221;  <a href="http://www.hometextilestoday.com/article/CA6659559.html" target="_blank">Home Textiles Today</a>  May 20, 2009</p>
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