HSN CEO and Self-Avowed "Shoe Lover" Mindy Grossman

HSN has piled up one successful quarter after another over the past year and shoes have been a growing part of that success.  In 2011, the retailer introduced its first 18- and 24-hour shoe sales and also collaborated with Paramount Pictures to present a footwear-focused shopping event inspired by the remake of the movie Footloose.  Interestingly, as much as 70 percent of HSN’s footwear offerings are proprietary, according to John Bosco, HSN’s SVP of apparel, accessories and jewelry.
As part of its outreach to the fashion community in recent years under the direction of CEO Mindy Grossman, HSN has partnered on footwear lines with big names, including Steve Madden, Stuart Weitzman, Vince Camuto and Mariah Carey.  “We are really maniacal about bringing our consumers products that have great personalities and stories behind them,” Grossman said.  Presumably for all of these reasons, Footwear News honored HSN with its “Retailer of the Year Award” in 2011.  Footwear News  Nov. 28, 2011

 

The jewelry-only DRTV network made a little hay out of reaching the social media milestone in an announcement yesterday.  In it, veteran on-air presenter Heidi Kouns, seemed to be channeling HSN CEO Mindy Grossman, when she offered this quote, “It’s really important to develop a two-way conversation with our customers … Social media tools are providing valuable interaction that helps us improve our presentations and drive tune-in for our shows.”  Jewelry Television Press Release  Nov. 8, 2011

Here are the retailer’s top social media outlets:

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