According to digital strategy firm Acquity Group’s second, annual mobile commerce audit, QVC and ShopNBC are on the Top 10 list of retailers in terms of establishing a mobile web presence. Despite all the talk about m-commerce, the audit found that: only 7% of the top 500 internet retailers offered downloadable mobile apps, only 5% had both mobilized site and an app and only 2% had an e-commerce-enabled app. On the list of 500, purveyors of flowers and gifts seemed to be furthest along in the pursuit of m-commerce.
“Tom Nawara, Acquity’s head of digital strategy and design, said the weakened economy last year had slowed retailers’ expansion into mobile, but that companies were refocusing attention on the emerging sector this year as business conditions have begun to improve. ‘We’re hearing from clients now who are fairly mature in the digital space but haven’t done anything yet in mobile and want to get more involved,’ he said.” Rounding out Accuity Group’s Top 10 list of companies aggressively pursuing a mobile web presence were: Amazon. com, Best Buy, 1-800-Flowers.com, Barnes and Noble, Indigo Books & Music (Kobo Books), Sears, Overstock.com and Target. MediaPost News Jun. 24, 2010
