Rosario Moreno Signs on with Home Shopping Latino
Home Shopping Latino, Inc. yesterday announced that DRTV veteran Rosario Moreno has joined the company in an unspecified position, reporting directly to Federico Teran, chief operating officer. In the press release, Frank Celecia, chairman and ceo of Home Shopping Latino, Inc., said, “Her first assignment will be to generate product excitement as we launch our network.” Home Shopping Latino Inc, dba Viva Telecompras, is a Spanish language TV channel and companion website, still in the planning stages. Home Shopping Latino Press Release on Marketwatch Sept. 23, 2008
Tags: Hispanic Demographic, Home Shopping Latino, Rosario Moreno, Spanish Language, Viva Telecompras
