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In Stubborn Recession, Those with Jobs Benefit from Greater Purchasing Power

August 11th, 2010 | Comments Off | Posted in Research, Trends, Forecasts

It’s the “little-commented-on” silver lining of the Great Recession — employees who held onto their jobs are doing pretty well.  While the ranks of unemployed workers who have been out of work for 27 weeks or more is a staggering 45% — since World War II, it has never before been above 26% — real average hourly pay has risen nearly 5 percent since the start of the recession in December 2007.  Nominal wages (the numbers people see in their paychecks} have risen throughout the slump, as companies have passed along some of their productivity gains to their remaining workers.  And inflation, of course, has been almost non-existent.  Now, if only the still-employed would stop looking over their shoulders at their less-fortunate neighbors and go on a spending spree, maybe we could kick things into gear…  The New York Times Aug. 11, 2010

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Back-to-School Shopping to be Tardy — But Not Absent

August 10th, 2010 | Comments Off | Posted in Research, Trends, Forecasts

According to a consumer survey by Port Washington, New York-based market research firm NPD Group, this back-to-school shopping season will be better than last year, which was awful, but the buying will happen just ahead of the first homeroom bell not in the middle of August.  In this year’s survey, 38 percent of the respondents said they plan to spend less on back-to-school supplies and clothes a six-point drop from the 44% of consumers planning a pull-back at this time last year.  “Also, 55 percent said they planned to shop in more stores this year, compared with 53 percent last year.”  Newsday (NY) Aug. 9, 2010

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TV Shopping “To-Do” Item — Create Mass Market for Men’s Engagement Rings

August 5th, 2010 | Comments Off | Posted in Jewelry (fine), Product Categories, Research, Trends, Forecasts

It seems a growing number of engaged men are taking issue with Seinfeld character George Costanza’s belief that “I’m engaged” is just something that you say … like “I’m going steady … It’s all just stuff you say…”  There is a nascent trend of men wearing engagement rings of their own, instead of simply giving them to their fiances.  As one 20-something man told The New York Times, “In this day and age, [my fiance and I] have an equal partnership in this relationship — we’re in it together [so] it seemed weird to have an imbalance, to say ‘You have to wear a ring to keep those guys away, but I get to go around as if I’ve not made a major life commitment.’”  (This young fellow may feel differently if he misses out on the chance to date Marissa Tomei — “an Oscar winner, Jerry, an Oscar winner!” — but the fact remains that he is walking around with an engagement ring on today.)

So, would Mindy Grossman or Mike George, please, get on the telephone with whoever they know who may know George Clooney and encourage him to wear an engagement ring, once he asks for his Italian girlfriend’s hand in marriage … something that could happen any day now?  I’m a man in my 40s and like to think that I’m not particularly susceptible to the influence of celebrities, but Clooney is an exception.  If he has, does or wears something, well, then I want to have, do or wear it, too.  Come on, people, pick up the phone.

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Second Half Starts Slowly for Retailers

August 5th, 2010 | Comments Off | Posted in Research, Trends, Forecasts

Almost two-thirds of the stores reporting July same-store sales missed analyst estimates collected by Thomson Reuters, with teen-focused retailers faring particularly badly.   Retailers catering to teenagers increased sales by only 1.5 percent, while July sales overall were also weaker than expectedn — up 2.9%.  These modest gains came against the very weak comp of July 2009.  The performance raises concerns for the important back-to-school season.  The New York Times Aug. 5, 2010

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U.S. Consumer Spending and Personal Incomes Stagnate in June

August 4th, 2010 | Comments Off | Posted in Research, Trends, Forecasts

In a Catch-22-type situation, stock-market volatility, a poor housing market and high unemployment are depressing consumer spending … which, in turn, is making companies reluctant to expand payrolls.  Flat consumer spending and personal income levels are only the latest indication that the economy would continue to struggle in the second half of the year.  The New York Times Aug. 4, 2010

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Americans’ Newfound Thrift May Put Economic Recovery at Risk

August 4th, 2010 | Comments Off | Posted in Research, Trends, Forecasts

According to a government report released on Tuesday, the after-tax savings rate for American consumers in June was 6.4% — well above the one-to-two percent rate that had been the norm for many years before the recession.  The savings rate reached a peak of 8.2% in May of last year, so the rate of consumer deleveraging has moderated.  Still, many economists are concerned that this deleveraging, along with high unemployment and still-high debt levels, continues to discourage consumer spending.   The New York Times Aug. 4, 2010

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High- and Low-End Fashion Cunsumers Eschew Flashy Logos

July 28th, 2010 | Comments Off | Posted in Research, Trends, Forecasts

According to a study in The Journal of Consumer Research, low- and high-end fashion products tend to have less conspicuous brand markers than midprice goods.  “Rather than rely on obvious logos, expensive products use more discreet markers, such as distinctive design or detailing.”  The New York Times  Jul. 26, 2010

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QVC UK Study Says Women Reach their Beauty Peak at Age 31

July 19th, 2010 | Comments Off | Posted in Research, Trends, Forecasts

A survey of 2,000 men and women commissioned by QVC UK in conjunction with its Beauty Month, found that the peak of perfection for women comes at age 31.  “The three ingredients respondents linked most to attractiveness and beauty were confidence -70%, good looks – 67% and being stylish 47%.  soFeminine (UK) Jul. 19, 2010

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Recession Takes Big Toll on More Americans’ Credit Scores

July 15th, 2010 | Comments Off | Posted in Research, Trends, Forecasts

The latest reason for the stalling recovery — American consumers are tapped out in terms of credit.  More of them than ever are poor credit risks, based on their FICO scores.  Some 25.5 percent of American cosumers — nearly 43.4 million people — now have a credit score of 599 or below, marking them as poor risks for lenders.  Their is some good news on the plus side, however, as many people have wored to pay down debts during the recession.  The number of consumers who have a top score of 800 or above has increased in recent years.  Associated Press Jul. 12, 2010

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U.S. Retail Sales Drop 0.5% in June

July 14th, 2010 | Comments Off | Posted in Geography, Research, Trends, Forecasts, USA

The drop — attributable in large part to slumping automobile sales — was greater than the 0.2% expected by economists and again raises concerns about how much of a slowdown the economy will have to endure in the second half of the year.  U.S. retail sales dropped 1.1% in May.  The New York Times Jul. 14, 2010

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