Provo Craft Announces World Launch of Cricut Mini™ on HSN
Provo Craft yesterday announced the worldwide launch of its latest cutting machine, The Cricut Mini™ (pictured at left), which will be presented on HSN and hsn.com throughout the day today, with a final TV presentation during the 10 p.m. EST hour. The device enables crafters to cut paper, vinyl, fabric and other materials in designs that can be accessed online at the Cricut(R) artwork library. In the release, Denise Bruhns, vice president of consumer insights for Provo Craft, said, "We're partnering with HSN to bring Cricut(R) to a wide range of people who want to express their creativity, and we're helping them do that in ways they may never have thought possible."
Provo Craft Announces Debut of Cricut Mini on HSN Today
Crafts, Distribution Channel, DRTV Retailer, Product Categories
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Nov 142011
Looking to rebound from its unsuccessful foray into tablet computing with its 5-inch Streak, Dell Inc. is selling a 3G/4G-capable model of the 16GB Streak with two months of free service on T-Mobile on QVC at a price point of $319. “The QVC deal, which is being made available online ahead of TV, beats Dell’s own price and is competitive with others found on the Web. The offer includes free, standard shipping and the QVC’s “easy pay” plan of five monthly payments of $63.80 each plus tax. The prices above reflect the product page on QVC’s website; the source article in TabTimes linked below mentions a price of $299. In any event, as of this morning the product is not available through QVC.
Get ready for a slew of Tablet deals on “Black Friday.” TabTimes Nov. 11. 2011
Nov 112011
In a press release today, Connecticut-based Zero Odor celebrated their successful partnership with number-one TV shopping network QVC, which has resulted in the sale of 50,000 units of Zero Odor’s four-bottle odor eliminator kit over the past year. The product eliminates pet, smoke, kitchen and garbage odors from homes and automobiles without the use of heavy perfumes to temporarily mask them.
Zero Odor founder Jim Huffstetler also had the good sense to use the release as an opportunity to lavish a little praise on the professionals at QVC, saying (and this is just part of his encomium), “I am so impressed with QVC’s tireless efforts to delight their customers. The process for getting a product approved to go on-air is incredibly rigorous.” Zero Odor Press Release Nov. 11, 2011
Product Recall out on HSN Wolfgang Puck Electric Reversible Tri-Grill/Griddle
Appliances, Housewares, Product Categories
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Nov 112011
In voluntary cooperation with the U.S. Consumer Product Safety Commission, W. P. Appliances, Inc. is recalling its Wolfgang Puck Reversible Tri-Grill/Griddle (model number BRTGG0100), which it imported from China-based manufacturer YouO Electric Appliances Co. Ltd. HSN was the exclusive retailer for the product, and sold some 27,000 units between April 30 and May 6 of this year at an approximate price point of $100.
W. P. Appliances, Inc., has received four reports of electrical shock and two reports of melted plastic housing, due to a defect in the appliance’s electrical wiring that can pose a risk of overheating. The importer has established a toll-free number (1-855-666-0478) to assist customers, and will reimburse them for the full purchase price of the product (including sales tax and shipping and handling). Kansas City infoZine Nov. 11, 2011
ShopNBC Supplier Renaissance Jewellery Doubles its Sales in 2Q
Gemstones/Gemstone jewelry, Gold, Investors, Product Categories
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Nov 102011
Mumbai, India-based Renaissance Jewellery Ltd. reported that group net sales more than doubled to $54.2 million (INR 2.67 billion) during its second fiscal-quarter that ended on September 30th. “Growth was driven by strong jewelry and diamond sales as group net profits increased by 44 percent year on year to $2.1 million (INR 104.03 million) during the quarter. Total expenditures rose to $51.1 million (INR 2.52 billion) from $21.96 million (INR1.08 billion) last year.” Diamonds.net by Rapaport Nov. 10, 2011
Another Upscale Brand Lands in Minnesota — Hartmann Luggage to Appear on ShopNBC
Distribution Channel, DRTV Retailer, Luggage
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Nov 032011
ValueVision Media yesterday announced the premiere of Hartmann luggage, a leader in the travel goods industry for more than 130 years, on Thursday, November 3rd at 11pm ET, during the network’s Holiday Countdown Event. ShopNBC Press Release Nov. 2, 2011
Reality TV Host Phil Keoghan to Debut Exclusive Luggage Collection on HSN
Distribution Channel, DRTV Retailer, Luggage, Product Categories
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Nov 032011
World Renowned Adventurer Phil Keoghan Debuts Exclusive Luggage Collection on HSN
MarketWatch - 2 hours ago
The host of CBS's The Amazing Race, Phil Keoghan, has joined HSN to launch his exclusive new Phil Keoghan NOW collection. The new line gives those who love to travel - and want to eliminate the stress of packing - a practical luggage collection to help customers pack efficiently and keep organized throughout your entire journey. Keoghan's first appearances will be on November 11th at 2 AM, 1 PM and 8 PM EST, and November 12th at 9 AM and 6 PM EST.
Iman and HSN Take a Step Up the Pricing Ladder with The Platinum Collection
Apparel, Celebs & Stars, Geography, Product Categories, Talent, USA
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Nov 022011
Though she fretted over marketing higher-end apparal in the current economic environment, fashion Icon Iman decided to take the plunge. This fall, she launched Platinum Chic as an upscale companion to her Global Chic line, which has been the second most best-selling designer label for HSN in the past three years. The new line features luxe materials like faux fur and leather at prices that range from $40 to $300 for coats. Accessories average around $40 and leather bags will start at $180. This last bit of information is more critical than one might think. In an interview about her new collection, Iman said, “Accessories make the girl—and the boy, for that matter.” DrJays.com Nov. 1, 2011
Kris Jenner Blogs from QVC Studios
Apparel, Books/Cookbooks, Celebs & Stars, Talent
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Nov 012011
Never mind the marital difficulties of the most famous Kardashian daughter, mom Kris Jenner keeps the marketing juggernaut humming right along. From the QVC compound in eastern Pennsylvania, she posted to her Celebuzz blog about her appearance on the network tonight between 7 and 10 p.m. ET. Jenner will push apparel and a new memoir, Kris Jenner and All Things Kardashian. She promised that a top very similar to the one she wears on her book cover will be among the items on offer this evening.
TV Cabinet Maker Touchstone Touts Partnership with ShopNBC
Geography, Home Furnishing, Product Categories, USA
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Nov 012011
Touchstone Home Products, which manufactures “lift” cabinets for flatscreen televisions, today announced a two-part agreement ShopNBC. Touchstone’s products will be available for sale through the retailer’s usual electronic channels and will also help spruce up its Eden Prairie, Minnesota, sets. Apparently Touchstone has already scored some good publicity on TV. Company Vice President Frank Quinlisk, said “Some of the best exposure Touchstone’s received has been on various home improvement and home fix-up shows, where our cabinets have been displayed. Now viewers who are excited about our cabinets have a direct connection to make their purchase. ” Touchstone Press Release Nov. 1, 2011
