Daisy Cakes Converts “Shark Tank” Appearance into QVC Sales Slot

 Distribution Channel, DRTV Retailer, Food, Product Categories  Comments Off
Nov 292011
 

Kim Nelson, displaying one of her Daisy Cakes

Baking entrepreneur Kim Nelson has landed an eight-minute slot on QVC in which to sell her Daisy Cakes red velvet cake and spicy sweet carrot cake Wednesday during an “In the Kitchen with David” program, featuring host David Venable.  The price of a cake: $49.86, including shipping and handling.  Ms. Nelson said that her South Carolina-based business has been “…headed in a direction that I’ve only dreamed of,” according to the news item linked below.  The catalyst for the sales surge isn’t hard to identify.  She appeared on the ABC TV program “Shark Tank” in April, and convinced real estate mogul Barbara Corcoran to invest in her company.  The Upstate Journal (SC)  Nov. 27, 2011

 Posted by Walter Verfenstein at 11:34 am  Tagged with: , , ,

HSN Featuring Ahh Bra as a “Today’s Special”

 Distribution Channel, DRTV Retailer, Fashion - Womens, Product Categories  Comments Off
Nov 292011
 
Ahh Bra on HSN’s Today’s Specials (Press Release) DigitalJournal.com - 54 minutes ago
The Ahh Bra by Rhonda Shear will be featured on HSN as a Today's Special today with airings throughout the day.  Talent selling the item will include: Bobbi Ray Carter, Helen Keaney, Amy Morrison, Diana Perkovic and Kathy Wolf.
 Posted by News for HSN, Inc. - Google Finance at 9:54 am  Tagged with: , , , , ,

Ahh Bra on HSN as a “Today’s Special”

 Apparel, Distribution Channel, DRTV Retailer, Fashion - Womens, Product Categories  Comments Off
Nov 292011
 
Ahh Bra on HSN as a Today’s Special (Press Release)
The Ahh Bra by Rhonda Shear will be featured on HSN as a "Today's Special" today, and will be pitched at various times by: Bobbi Ray Carter, Helen Keaney, Amy Morrison, Diana Perkovic and Kathy Wolf.
 Posted by News for HSN, Inc. - Google Finance at 9:54 am  Tagged with: , , , ,

Primo Flavorstation Home Beverage Maker to be Sold by ShopNBC

 Appliances, Housewares, Product Categories  Comments Off
Nov 232011
 

Primo Flavorstation™ 100

In a press release this morning, Winston-Salem, North Carolina-based Primo Water Corporation announced that it will sell its new Flavorstation™ 100 Home Beverage Maker at ShopNBC.com, Lowes.com and in participating Lowe’s Home Improvement stores.  The product is available in a kit at a price point of $120 on ShopNBC.com now.  John Maples, Primo Water’s chief marketing officer, wrote to say that the Flavorstation kit will premiere on the ShopNBC TV network, November 28th.

The Primo Flavorstation enables consumers to create naturally-flavored sodas, fruit sparklers, fruit flavored teas, zero-calorie sodas and energy drinks without high-fructose corn syrup.  It promises to deliver, “the taste of national [beverage] brands at a fraction of the cost and calories.”  The product also promises an environmental benefit by reducing the number of cans households send off to landfills.  Primo Water Corporation Press Release  Nov. 23, 2011

 Posted by Walter Verfenstein at 9:43 am  Tagged with: ,

Heidi Klum Finds Inspiration for New QVC Line in U.S. Customs Entry Form

 Celebs & Stars, Fashion/Costume jewelry, Product Categories, Talent  Comments Off
Nov 222011
 

While promoting her new, QVC Wildlife Jewelry Line in Los Angeles yesterday, supermodel Heidi Klum told RadarOnline that she thinks the branding suits her because she leads a “wild” and “exciting” life.  She also revealed that the Eureka moment came while she was performing one of the most mundane chores in a jet setter’s life — reviewing entry requirements and customs forms prior to landing on an international flight:

I was on the plane and I was coming from overseas and I was thinking about names and I couldn’t come up with anything and I was reading the form when you come into the country, fruit, wildlife and it really popped out from that page. And then I thought it is also a double word, it is like having a wild life.

Ms. Klum makes a habit of designing her fashion pieces, which are priced from $43 to $200, on Saturday mornings, before joining her children for karate and ballet.  RadarOnline  Nov. 21, 2011

 Posted by Walter Verfenstein at 11:53 am  Tagged with: , ,

Mary J. Blige to Debut New Fragrance and Perform on HSN

 Celebs & Stars, Distribution Channel, DRTV Retailer, Fragrance, Product Categories, Talent  Comments Off
Nov 222011
 

Singer/songwriter Mary J. Blige will perform on HSN at 12:30 am and 10 pm EST, next Wednesday, November 30,  in celebration of her upcoming album My Life II … The Journey Continues (Act 1).  This will be the first time Ms. Blige sings — as well as sells — on the TV shopping network.  But she will still sell and those efforts will support the debut of My Life Blossom, which is a follow-up to her initial foray into the fragrance business.  That first offering, called simply My Life, made a successful debut on HSN last year and was developed in cooperation with health and beauty marketer Carol’s Daughter.  My Life Blossom — billed as “a continuation of the My Life spirit in a softer, white floral accord with a warm vanilla heart” — will be sold in Fragrance Holiday Gift Sets as a part of HSN’s 24 Hour Beauty Gift Event.

HSN’s 24 Hour Beauty Event will feature beauty gifts from brands such as: Benefit, Phillip B, Wei East, Korres, Deborah Lippmann, Lancome and others.  HSN Press Release  Nov. 21, 2011

 Posted by Walter Verfenstein at 11:02 am  Tagged with: , ,

SELF Magazine, HSN and ProForm Create Custom Lifestyle Program, “60 Days to Healthier Ways”

 Distribution Channel, DRTV Retailer, Health and fitness  Comments Off
Nov 212011
 

HSN, along with Condé Nast women’s publication SELF Magazine, and exercise equipment manufacturer ProForm, announced last Friday a new healthy lifestyle program called “60 Days to Healthier Ways.”

Ten winners among all of the contestants entering between now and December 9th will be selected to follow the “60 Days to Healthier Ways” program. As part of the program, winners will be given tools and guidance to help them succeed at improving their health, including: ProForm exercise equipment with iFit technology; a personalized fitness routine; a balanced diet plan; and a weekly “touch-base” training session with a SELF expert for the entire duration of the contest. Each participant’s progress will be tracked and evaluated and the transformations will be revealed during a special primetime ProForm fitness event LIVE on HSN in May 2012, when all HSN customers will be able to take part in the program themselves at home.  SELF Magazine will also feature the results in the June 2012 issue.
So, to recap: ten “lucky” winners will be obliged to undertake an exacting fitness regimen and then be judged by strangers on TV and in print.
 Posted by Walter Verfenstein at 10:17 am  Tagged with: , , , , ,

Welsh Jewelry Manufacturer Glogau Gold Expands Partnership with QVC in U.S.

 Geography, Gold, Product Categories, UK/Europe, USA  Comments Off
Nov 162011
 

In a press release today, Wales-based jewelry maker Clogau Gold celebrates its growing business with QVC in the U.S.  Clogau products were sold on QVC’s TV network in the spring and the company is readying product for QVC’s website ahead of the Holidays.  Clogau’s head of global sales, David Butler, suggests in the news release that his company now has “…a platform to build a successful business partnership [with QVC].”  Clogau (whose products contain “a touch of rare Welsh gold”) also anticipates greater consumer interest in 2012 due to Her Majesty The Queen’s Diamond Jubilee celebrations.”  Clogau Gold Press Release  Nov. 16, 2011

 Posted by Walter Verfenstein at 11:53 am  Tagged with: ,

Zero Odor’s Star Turn on QVC is a Return to Company’s DRTV Roots

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Nov 162011
 

Jim Huffstetler (courtesy of LinkedIn Profile)

Reached for comment this week after touting the sale of 50,000 units on QVC in a press release, Zero Odor founder Jim Huffstetler described his company’s business with the number one shopping network as a return to its direct response TV roots.  When Zero Odor (specializing in odor elimination without the use of heavy perfumes) got off the ground six years ago, two-minute, voiceover-and-testimonial infomercials were a critical sales channel.  At the time, they were placed on cable stations nationwide.  During 28 appearances on QVC in the past year, Huffstetler has marveled at the efficiency and professionalism of the TV-selling juggernaut.  He describes the QVC segment of Zero Odor’s business as “meaningful” and looks forward to continuing the association.

In addition to its TV-selling stints, Zero Odor distributes its products through retail chains, including Bed, Bath & Beyond and True Value hardware stores.

 Posted by Walter Verfenstein at 11:34 am  Tagged with: , , ,

QVC UK to Pitch Elemis Beauty Set with Price Under £40 as TSV Sunday

 Beauty products, Distribution Channel, DRTV Retailer, Geography, Product Categories, UK/Europe  Comments Off
Nov 152011
 

Elemis TSV Set for QVC UK Sunday

QVC UK will reportedly offer a special set of Elemis beauty products — with a to-be-announced price point less than £40 as its Today’s Special Value next Sunday, November 20th.

The Five Piece Tranquil Indulgence Face and Body Collection will include:

  • a new sp@home Pro-Radiance Hand & Nail Cream
  • an anti-ageing moisturiser called Pro-Collagen Marine Cream (in 30 ml size)
  • a full size Exotic Frangipani Monoi Body Oil (100ml)
  • a full size Tranquil Touch Indulgent Bath Elixir (200ml)
  • and one other full size hero Elemis product that will be revealed on the show.

Stylebistro.com  Nov. 14, 2011

 

 Posted by Walter Verfenstein at 11:09 am  Tagged with: , ,
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