Pitch and Ship » Kitchenware & utensils

Condé Nast to Push its Bon Appétit Brand Out Under the HSN Klieg Lights

admin — Mon, 24 Oct 2011 17:47:09 +0000

It never would have happened to Gourmet magazine, you know, when it was an actual, printed magazine. (Horror of horrors!) But the frantic revenue seekers at 4 Times Square have decided that the Bon Appétit brand can withstand a little sullying-by-selling, and have entered into a marketing agreement with HSN. Bon Appétit-branded cookware, cutlery and other kitchen equipment will be sold on the number two shopping network, according to a story in yesterday’s Media Decoder blog of The New York Times.

That HSN is beefing up its cooking offerings is not surprising. The segments are not unlike the standard fare on the Food Network, which makes them positively thrilling by TV shopping standards. Or, as Bill Brand, the executive vice president for programming, marketing and business development at HSN, put it, cooking category segments are “…within the top five categories of viewership and engagement.” What is at least a little surprising is that Condé Nast will send its editors to pitch with HSN presenters. Don’t worry, though. Bon Appétit editor Adam Rapoport climbed back into his tower to assure journalism purists that he would not permit product placements in the pages of his magazine. Whew!

Two details about the agreement emerged from HSN’s press release today. The first is the date of the premiere: January 31, 2012. The second is that Condé Nast considers its partnership with HSN to be the very model of wringing money from its media properties through licensing. “This agreement is part of a successful ongoing relationship that began between Conde Nast and HSN in 2008 and represents the type of licensing venture Conde Nast is most interested in pursuing for its iconic portfolio.” (Emphasis added.)

In a Few Hours, Martha Stewart Sells Out of $350 Cricut Cake Decorating Machine on HSN

admin — Thu, 22 Jul 2010 16:06:51 +0000

If her debut performance with the cake cutting machine is any guide, Marvelous Martha Stewart may force her way onto HSN’s top ten list of best-selling culinary products of all time, currently dominated by Wolfgang Puck. Here is the list to date:

1. Wolfgang Puck Immersion Blender

2. Todd English GreenPan

3. Emeril Lagasse Stainless Steel Cookware Set

4. Debbie Meyer Green Boxes

5. David’s Cookies Try-It-All

6. Wolfgang Puck Food Processor

7. Command Performance Triple Burner

8. Wolfgang Puck Cutlery Set

9. Tony Little Body by Byson

10. Wolfgang Puck Electric Pressure Cooker

LA Weekly Jul. 20, 2010

Bob Bowersox Returns to ShopNBC to Sell Sharper Image Kitchen Products Today

admin — Thu, 22 Jul 2010 13:16:31 +0000

TV shopping personality Bob Bowersox returns to ShopNBC for his second visit today at 11 a.m., 2 p.m., and 5 p.m. ET in the network’s “Around the Kitchen” show series to sell a juicer, pressure cooker and grill from Sharper Image. (Bowersox has already appeared for three hours at Midnight, 4 a.m., 8 a.m. ET.) Details on the products for sale appear after the jump.
In an announcement released yesterday afternoon, ShopNBC said that the following Sharper Image products would be offered during today’s Bob Bowersox hours:

The Super Juicer (B55138) will turn fresh fruits and vegetables into delicious juice blends for a healthy lifestyle.
The Pressure Cooker (B55160) shortens cooking time for all of your favorite meats, seafood, and vegetables. Plus with a removable non-stick cooking pot, cleanup will be a breeze.
The Stainless Steel 3-In-1 Super Grill (B55127) provides the perfect surface to make eggs and hotcakes for Saturday morning breakfasts, grill burgers for date night or create your own waffles with its waffle plates.

ThermaFreeze to Return to QVC on Saturday Morning

admin — Fri, 09 Jul 2010 12:59:15 +0000

The on-the-ball PR person at ThermaFreeze has announced that the product will make encore appearances on QVC this weekend, after selling out and then taking back orders during its June 6 appearance on the network. ThermaFreeze — a flexible, light dry gel pack alternative to ice and ice substitutes — is slotted to appear on “Saturday Morning Q” at 10:30 AM ET this Saturday and during “In the Kitchen with David” at noon on Sunday. ThermaFreeze Press Release Jun. 8, 2010

ThermaFreeze Touts Sell-Out First Appearance on QVC

admin — Wed, 09 Jun 2010 12:34:34 +0000

The company, which markets a dry gel pack alternative to ice and ice substitutes, says that it is already in discussions with QVC about its next appearance. ThermaFreeze Products Corporation Press Release Jun. 7, 2010

ThermaFreeze Reusable Ice Sheets to Premiere on QVC this Sunday

admin — Fri, 04 Jun 2010 14:31:30 +0000

ThermaFreeze, a maker of patented refrigerant products, is scheduled to debut its reusable dry gel ice sheets on QVC, this Sunday, June 6, between 12PM-3PM ET, during the cooking-products program “In the Kitchen with David.” ThermaFreeze Products Corporation Press Release Jun. 4, 2010

Rachael Ray to Pitch Kitchenware on QVC

admin — Tue, 14 Oct 2008 15:15:30 +0000

Plucky Rachael Ray will make her QVC debut on Sunday, October 19 at 7 PM (ET) during the newtork’s “Cooking on Q” 24-hour event. In addition to her new cookbook, Rachael Ray’s Big Orange Book, the TV chef will pitch her own line of kitchenware and utensils. Items will include a skillet with press, a fondue pot, a special-grip knife, and a set of utensils for young cooks. Prices will range from approximately $15.00 to $70.00. QVC Press Release on CNNMoney.com Oct. 14, 2008