Pitch and Ship » Fashion/Costume jewelry

QVC Strikes Deal with UK Touring Company to be its Jewelry Supplier

Walter Verfenstein — Fri, 02 Dec 2011 13:29:10 +0000

Louisa Lytton as Cinderella donning QVC Jewelry

The Daily Mail is reporting that QVC UK been announced as the jewellery supplier of Castaway Pantomimes, the UK’s number one touring company. As part of the arrangement, performers will wear QVC-supplied jewelry, as Louisa Lytton (as Cinderella) does in the photo here. Ms. Lytton will play Cinderella in a Holiday production at The Camberley Theatre in Surrey, England, that will begin December 7th and run through the new year. The Daily Mail (UK) Dec. 1, 2011

Heidi Klum Finds Inspiration for New QVC Line in U.S. Customs Entry Form

Walter Verfenstein — Tue, 22 Nov 2011 16:53:12 +0000

While promoting her new, QVC Wildlife Jewelry Line in Los Angeles yesterday, supermodel Heidi Klum told RadarOnline that she thinks the branding suits her because she leads a “wild” and “exciting” life. She also revealed that the Eureka moment came while she was performing one of the most mundane chores in a jet setter’s life — reviewing entry requirements and customs forms prior to landing on an international flight:

I was on the plane and I was coming from overseas and I was thinking about names and I couldn’t come up with anything and I was reading the form when you come into the country, fruit, wildlife and it really popped out from that page. And then I thought it is also a double word, it is like having a wild life.

Ms. Klum makes a habit of designing her fashion pieces, which are priced from $43 to $200, on Saturday mornings, before joining her children for karate and ballet. RadarOnline Nov. 21, 2011

QVC UK Setting Up One-Day Store in London’s Diamond District to Promote Diamonique

admin — Thu, 29 Sep 2011 15:52:56 +0000

QVC UK will open a one-day-only, “pop-up” jewelry store in London’s historic diamond district — Hatton Garden — on October 11th to promote the retailer’s line of simulated diamonds called Diamonique. Shoppers will be able to see QVC recreations famous jewelry of from the movies made using hand-cut, Diamonique stones. The purpose of the exercise is to demonstrate the close similarity between actual diamond and Diamonique jewelry. Programming on the TV network that day will serve the same end. The shop will be located at Clerkenwell House, 23 – 27 Hatton Wall, London. Professional Jeweller Sept. 29, 2011

QVC Alum Judy Crowell to Join JTV as Guest Host

admin — Tue, 27 Sep 2011 19:27:25 +0000

Judy Crowell

Having spent 15 years pitching for QVC — plus shorter stints at HSN and ShopNBC — Judy Crowell will take her talents to JTV starting this Thursday, September 29th. Crowell will represent JTV’s proprietary Stratify™ and Blooming Jewels™ Collections, which consist of gold-plated silver jewelry pieces. (Blooming Jewels™ pieces feature gemstones.) In the press release about Crowell’s new TV home, Pat Bryant, Chief Marketing Officer at JTV, said “We’re thrilled to have Judy Crowell on board to represent Stratify™ and Blooming Jewels.™ She understands jewelry trends and the home shopping industry as well as anyone in the country.” JTV Press Release via PR Newswire and the Sacramento Bee (Sept. 27, 2011)

Fashionista Blog Interviews Shoshanna Gruss about New QVC Line

admin — Wed, 11 Aug 2010 20:48:17 +0000

Leading up to the debut of her new fashion jewelry collection on QVC, Shoshanna Gruss was interviewed by Fashionista, and revealed that she and her fellow designer and mentor, Judith Ripka, share not just the same dog-walking routes on New York’s upper east side, but also the same choice of dog breeds. They both have Maltese dogs. There is little new in this short interview, but one tid-bit stands out. Shoshanna reveals that, as a young woman, she had trouble finding clothing that made her feel good, despite the benefits of a privileged upbringing. She attributes her success to the making of an inclusive fashion line that can be comfortably worn by women of all shapes and sizes. Fashionista Aug. 10, 2010

Judith Ripka Mentoring Shoshanna Gruss on her New Fashion Jewelry Line for QVC

admin — Thu, 05 Aug 2010 17:17:00 +0000

Veteran fine jewelry designer Judith Ripka, who has sold her own line on QVC since the late 90s, helped fashion designer Shoshana Gruss with the creation of her first jewelry line, which will debut on QVC, August 10th. The two designers met several years ago through mutual friends and reportedly see each other while walking their dogs on Manhattan’s upper east side. About Gruss’s new line for QVC, Ripka said, “Shoshanna is the creative vision, and I mentor her…in the fundamentals of jewelry design.” When QVC’s executive vice president of design, development and global sourcing, Doug Howe, was asked if Gruss’s new line represented an attempt to target a younger demographic, he demurred. “It’s not necessarily a concerted effort to be younger…the strategy is to continue to be relevant.” Women’s Wear Daily Aug. 5, 2010

Priscilla Presley to Launch New Jewelry Collection on QVC, August 9th

admin — Wed, 04 Aug 2010 17:28:51 +0000

Actress, author and widow to the King of Rock and Roll, Priscilla Presley is scheduled to introduce The Priscilla Presley Jewelry Collection — featuring necklaces, earrings, rings and bracelets inspired by the style icon’s personal experiences — on QVC next Monday, August 9 at 9 AM (ET). The line was developed in partnership with bsp, a Los Angeles-based brand extension and business development firm, who announced the premiere in a press release today. According to the company’s website, their other celebrity-brand clients include: Britney Spears, Sheryl Crow and the AMC’s Mad Men television series.

Glamour Jewelry Collection to Debut on HSN, August 18th

admin — Thu, 22 Jul 2010 16:30:29 +0000

The Glamour Jewelry Collection — part of the Condé Nast magazine’s new merchandising push — will debut on HSN, August 18th, at 2am EDT, and will be offered for sale on-line beginning August 3rd. In a statement released today, John Bosco, SVP of merchandising at HSN, said, “We are excited to offer our customers an exclusive jewelry collection from Glamour that captures this season’s must-have trends and styles … In working with one of today’s top fashion publications, we are confident this collection will appeal to HSN’s consumers and integrate seamlessly with our existing … jewelry pieces.” The collection is the first deal HSN has struck with a publication to create a namesake line. HSN Press Release Jul. 22, 2010

Designer Arnold Scaasi to Retire from Dress-Making

admin — Tue, 20 Jul 2010 15:27:03 +0000

Famed, longtime designer Arnold Scaasi announced on Monday that he will be closing his made-to-order dress business, although he plans to continue his fashion jewelry line, which he pitches on HSN. Scaasi has crafted couture dresses for New York society women and personalities ranging from Barbara Streisand to Barbara Bush for more than five decades. The New York Times Jul. 19, 2010

QVC Schedules Cat Deeley Premiere for Friday, June 18 at 4 PM (ET).

admin — Thu, 17 Jun 2010 12:32:42 +0000

The fashionable, So You Think You Can Dance host has created a vintage jewelry collection for the network, which has delighted Debra Puzio, director of merchandising for QVC. She said, “”Cat is the perfect addition to our list of A-list designers … We are pleased to have the opportunity to work with her on her exciting new venture.” QVC Press Release Jun. 16, 2010