Pitch and Ship » Health and fitness http://pitchandship.com News about direct response, network television and affiliated e-commerce Thu, 02 Feb 2012 21:01:07 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 SELF Magazine, HSN and ProForm Create Custom Lifestyle Program, “60 Days to Healthier Ways” http://pitchandship.com/2011/11/21/self-magazine-hsn-and-proform-create-custom-lifestyle-program-%e2%80%9c60-days-to-healthier-ways%e2%80%9d/ http://pitchandship.com/2011/11/21/self-magazine-hsn-and-proform-create-custom-lifestyle-program-%e2%80%9c60-days-to-healthier-ways%e2%80%9d/#comments Mon, 21 Nov 2011 15:17:48 +0000 Walter Verfenstein http://pitchandship.com/?p=11382 [...]]]> HSN, along with Condé Nast women’s publication SELF Magazine, and exercise equipment manufacturer ProForm, announced last Friday a new healthy lifestyle program called “60 Days to Healthier Ways.”

Ten winners among all of the contestants entering between now and December 9th will be selected to follow the “60 Days to Healthier Ways” program. As part of the program, winners will be given tools and guidance to help them succeed at improving their health, including: ProForm exercise equipment with iFit technology; a personalized fitness routine; a balanced diet plan; and a weekly “touch-base” training session with a SELF expert for the entire duration of the contest. Each participant’s progress will be tracked and evaluated and the transformations will be revealed during a special primetime ProForm fitness event LIVE on HSN in May 2012, when all HSN customers will be able to take part in the program themselves at home.  SELF Magazine will also feature the results in the June 2012 issue.
So, to recap: ten “lucky” winners will be obliged to undertake an exacting fitness regimen and then be judged by strangers on TV and in print.
]]> http://pitchandship.com/2011/11/21/self-magazine-hsn-and-proform-create-custom-lifestyle-program-%e2%80%9c60-days-to-healthier-ways%e2%80%9d/feed/ 0 Pedometer-Like Fitness Monitor “Striiv” to Debut on HSN http://pitchandship.com/2011/10/21/pedometer-like-fitness-monitor-striiv-to-debut-on-hsn/ http://pitchandship.com/2011/10/21/pedometer-like-fitness-monitor-striiv-to-debut-on-hsn/#comments Fri, 21 Oct 2011 13:53:30 +0000 admin http://pitchandship.com/?p=8109 [...]]]>

Striiv device

Silicon Valley start-up Striiv has announced that its pedometer-like fitness monitor will on HSN and HSN.com at 4:00 pm ET/1:00 pm PT on Saturday, October 22nd.  The key-chain-size device aims to add “gameplay elements” to hum-drum, everyday life in order to make movement and activity fun.  Users are rewarded for taking the stairs instead of the elevator, for example, with advancement in a game.  Striiv endeavors to take “active gaming outside of the living room to turn everyday activities into fitness…opportunities.”  The product will be offered in an exclusive Holiday bundle for $99.95.  Details about the game-based motivations appear after the jump.

[Excerpted from the Striiv press release]

Here are the reasons why Striiv motivates activity throughout the day:

  •     Easy and Convenient: No set-up required and tutorials are built-in. Connect to an online portal via a computer USB port to upgrade new applications and charities, register the device, and recharge the battery.
  • Walkathon in Your Pocket: At launch, Striiv has partnered with GlobalGiving so that each step counts toward a donation of clean water to a child in South America, a polio vaccine to a child in India, or to conserving a parking-spot size area of Tanzania’s rainforest for one year – at no cost to the user.
  • Activity-Based Games: Striiv games are powered by physical activity. In the first game, MyLand, the more the user moves, the more the enchanted island fills with exotic wildlife and plants. More games will be added over time.
  • Daily Challenges and Trophies: Earn trophies and rewards with extra steps and stairs. Unlock challenges based on real-world distances, from climbing the Great Pyramids to crossing the Grand Canyon.
  • TruMotion Technology: Striiv’s proprietary TruMotion technology is always on and can sense walking, running, and even climbing stairs or hiking.

Striiv Press Release Oct. 20, 2011

]]> http://pitchandship.com/2011/10/21/pedometer-like-fitness-monitor-striiv-to-debut-on-hsn/feed/ 0 New Weight-Loss System “Sensa” to Premiere on HSN http://pitchandship.com/2009/01/23/new-weight-loss-system-sensa-to-premiere-on-hsn/ http://pitchandship.com/2009/01/23/new-weight-loss-system-sensa-to-premiere-on-hsn/#comments Fri, 23 Jan 2009 23:41:11 +0000 admin http://pitchandship.com/?p=477 [...]]]> HSN will will premiere The Sensa Weight-Loss System on TV and the web, January 26.  The network will be the first major retail outlet for the new product, which was developed by Dr. Alan Hirsch, and is based on his research linking human olfactory senses to overeating.  Dayna Devon, co-host of entertainment news program, Extra, is spokesperson and will join HSN hosts for the pitch.  Sensa and HSN Press Release Jan. 22, 2009

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