Provo Craft Announces World Launch of Cricut Mini™ on HSN
Provo Craft yesterday announced the worldwide launch of its latest cutting machine, The Cricut Mini™ (pictured at left), which will be presented on HSN and hsn.com throughout the day today, with a final TV presentation during the 10 p.m. EST hour. The device enables crafters to cut paper, vinyl, fabric and other materials in designs that can be accessed online at the Cricut(R) artwork library. In the release, Denise Bruhns, vice president of consumer insights for Provo Craft, said, "We're partnering with HSN to bring Cricut(R) to a wide range of people who want to express their creativity, and we're helping them do that in ways they may never have thought possible."
Provo Craft Announces Debut of Cricut Mini on HSN Today
Crafts, Distribution Channel, DRTV Retailer, Product Categories
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Nov 142011
Craftwork Cards to Move to Bigger Facity to Meet QVC UK Demand
Crafts, Product Categories
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Jul 282010
Craftwork Cards Ltd., a Leeds, UK-based company will relocate to a new, 7,000 square meter headquarters in Garforth, on the outskirts of the city, to cope with the additional work expected from a new, three-year, distribution agreement with QVC UK. The supplier anticipates a expects a 40% increase in inventory turnover, as a result of the exclusive agreement. PrintWeek (UK) Jul. 27, 2010
From the “Non-News” Department — Martha is a Savvy Marketer…
Celebs & Stars, Crafts, Distribution Channel, DRTV Retailer, Product Categories, Talent
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Jul 202010
In addition to selling a limited number of items on-air, Martha Stewart’s appearance on HSN serves as a teaser to promote a much broader array of products, which are available in numerous, competing outlets, including Jo-Ann Stores (JAS), Walmart (WMT) and Michaels, as well as on a Martha Stewart Living Omnimedia (MSLO) dedicated website. The DRTV network appearance, in effect, serves as a substitute for a national advertising campaign, which would be cost-prohibitive given the dispersion of Martha’s craft line across retail stores and formats. BNET (CBS News) Jul. 19, 2010
Jun 292010
Karen Rorrer Eggleston, whose painted goose eggs were sold on QVC last winter, recently gave a presentation at the Collinsville, Virginia, Library, in which she advised crafters in the audience on how to earn income from their artwork. “She gave a few examples of enterprising women who have created popular products. One woman markets charms that hang from cell phones, “and they are selling like crazy,” Eggleston said. Another invented decorations to stick in the ventilation holes of Croc slip-on shoes.” QVC selected her art as one of the top 20 most unique products in Virginia and purchased 250 of her goose eggs to sell on the network. Martinsville (VA) Bulletin Jun. 29, 2010
Martha Stewart Crafts™ to Debut on HSN, July 19th
Celebs & Stars, Crafts, Geography, Product Categories, Talent, USA
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Jun 282010
Mindy Grossman has reportedly bagged another big-game celebrity pitchwoman to add to her trophy room in Tampa, Fla. This time, it’s Martha Stewart, who will apparently appear on the network selling Martha Stewart Crafts™, July 19th. The collection will include crafting tools, embellishments, project kits, glitter, and more. Stewart will presumably sell alongside her company’s crafting expert, Alex Perruzzi.
The Homeshoppingista reported the news yesterday, after HSN’s Colleen Lopez wrote excitedly on Facebook about the chance to meet the domestic diva. For the moment, we have to credit Grossman with an unconfirmed “get” since HSN’s announcement does not promise an appearance by Stewart, only the debut of the line. We’ll have to wait and see. Homeshoppingista also questions the timing of the appearance — mid-July — since the products appearing in advance on the HSN website all have a patriotic, Independence Day look to them. HSN Announcement
