Primo Flavorstation™ 100

In a press release this morning, Winston-Salem, North Carolina-based Primo Water Corporation announced that it will sell its new Flavorstation™ 100 Home Beverage Maker at ShopNBC.com, Lowes.com and in participating Lowe’s Home Improvement stores.  The product is available in a kit at a price point of $120 on ShopNBC.com now.  John Maples, Primo Water’s chief marketing officer, wrote to say that the Flavorstation kit will premiere on the ShopNBC TV network, November 28th.

The Primo Flavorstation enables consumers to create naturally-flavored sodas, fruit sparklers, fruit flavored teas, zero-calorie sodas and energy drinks without high-fructose corn syrup.  It promises to deliver, “the taste of national [beverage] brands at a fraction of the cost and calories.”  The product also promises an environmental benefit by reducing the number of cans households send off to landfills.  Primo Water Corporation Press Release  Nov. 23, 2011