Ahh Bra on HSN as a “Today’s Special”
Iman and HSN Take a Step Up the Pricing Ladder with The Platinum Collection
Though she fretted over marketing higher-end apparal in the current economic environment, fashion Icon Iman decided to take the plunge. This fall, she launched Platinum Chic as an upscale companion to her Global Chic line, which has been the second most best-selling designer label for HSN in the past three years. The new line features luxe materials like faux fur and leather at prices that range from $40 to $300 for coats. Accessories average around $40 and leather bags will start at $180. This last bit of information is more critical than one might think. In an interview about her new collection, Iman said, “Accessories make the girl—and the boy, for that matter.” DrJays.com Nov. 1, 2011
Kris Jenner Blogs from QVC Studios
Never mind the marital difficulties of the most famous Kardashian daughter, mom Kris Jenner keeps the marketing juggernaut humming right along. From the QVC compound in eastern Pennsylvania, she posted to her Celebuzz blog about her appearance on the network tonight between 7 and 10 p.m. ET. Jenner will push apparel and a new memoir, Kris Jenner and All Things Kardashian. She promised that a top very similar to the one she wears on her book cover will be among the items on offer this evening.
Pamela McCoy is debuting her new fall apparel collection today on ShopNBC during a “Meet the Designers” event at 1 pm, and 5 pm ET. (She has already made three TV appearances — at 12 a.m., 4 a.m., 8 a.m. ET — and a webcast appearance at 1 a.m. ET.) In an announcedment, the network explained that the event “focuses on the designers behind the collections, and will feature the return of Omar Torres jewelry, plus new arrivals from Anuschka Handbags, Christian Audigier Watches and Gems en Vogue II.” Details on new items from The Pamela McCoy Collection appear after the jump. Continue reading »
Which TV Costume Designer is On Deck with a New Apparel Line?
Patricia Field, who designed costumes for the television series Sex and the City seemed to start the trend when she collaborated with Marks and Spencer on a one-off, 35-piece collection in October 2008. She also pitched a “Destination Style New York” collection on HSN that fall. Now Janie Bryant, costume designer for AMC’s Mad Men, is launching Janie Bryant Mod, her own independent clothing collection, on QVC. Assisting Bryant in the development of a licensing program since last fall has been Matchbook Company, a US licensing agency. “After the launch of Mod, Ms Bryant and Matchbook plan to develop a men’s wear collection and a women’s wear line for 2011 and 2012, while evening wear and home design will also be explored.” So who is next in the line-up of costume-designer stars? Hard to say for sure, but Randall Christensen, costume designer of Dancing with the Stars, is also working with Matchbook. Financial Times Jul. 15, 2010
Skineez™ Skincarewear™ Announces Half-Price Deals to Celebrate HSN’s Birthday
Skineez™ Skincarewear™ CEO Michelle Moran will appear on Home Shopping Network (HSN) July 15 for Skineez Flash Sale at 3am, 8am and 6pm EST. “HSN Birthday Bargains (while supplies last), include half-priced European designer jeans with Tummy Tuck technology to slim and reduce the size of the waist, hips and stomach for a long, lean and slimmer appearance.” Skineez Skincarewear Press Release Jul. 13, 2010
Forbes Riley to Debut Active Wear for Plus-Sized Women on HSN
Forbes Riley, an actress, TV personality and member of the National Fitness Hall of Fame, will premiere a new line of stylish, plus-size, fitness apparel for fuller-figured women on HSN. The line is meant to address a chicken-and-egg-type dilemma some fuller-figured women feel about working out. They want to get to the gym, ride a cycle or take aerobics, but they don’t want to wear the baggy sweatpants or drab, shapeless tops that — for too long — have seemingly been the only active wear choices for plus-size women. Mindy Grossman, HSN’s ceo, describes the expected appeal of the new line this way, “Women all across the country of varying shapes and sizes can finally feel empowered and ready to embark on the challenge of getting themselves fit and healthy while looking slim and stylish, even before their first sit-up!” “Love My Body” Active Wear by Forbes Riley Press Release Jul. 10, 2010
‘Mad Men’ Costume Designer Janie Bryant to Launch Apparel Line on QVC
Women’s Wear Daily (available by subscription only) is reporting that Janie Bryant, the costume designer for AMC’s stylish and award-winning drama, will launch a mod, 60′s-inspired clothing line on QVC. Item prices will range from $26 to $138.
Karla Kennedy, who helped her good friend Patricia Calamari develop the “Winkee” mock camisole, found the product to be particularly useful while she was recovering from a bout with breast cancer. While undergoing chemotherapy, Kennedy discovered that the Winkee helped camouflage a chest port that her doctors had inserted. The Winkee returns to QVC this Friday, July 9th, at noon ET. Lexington Herald Leader (KY) Jul. 6, 2010
Bosom Buddy Winkee to Return to QVC, July 9th
The Winkee is a triangular mock camisole that preserves a measure of modesty by discretely covering the cleavage of even the most plunging neckline without ruining the drape or line of the garment. It was conceived by Patricia Calamari of Boca Raton, Fla., who didn’t want to wear an entire extra layer of clothing when all she was after was a little covering up. It is also intended for women who want to present a more buttoned-up look for daytime, business hours, but turn on a dime and present a sexier, more glamorous look for evening. Well, “The Ultimate Solution For Plunging Necklines” must have sold well during its first visit at QVC; it returns July 9th at noon ET. Sun Sentinel (Ft. Lauderdale, FL)

