TV Shopping “To-Do” Item — Create Mass Market for Men’s Engagement Rings
It seems a growing number of engaged men are taking issue with Seinfeld character George Costanza’s belief that “I’m engaged” is just something that you say … like “I’m going steady … It’s all just stuff you say…” There is a nascent trend of men wearing engagement rings of their own, instead of simply giving them to their fiances. As one 20-something man told The New York Times, “In this day and age, [my fiance and I] have an equal partnership in this relationship — we’re in it together [so] it seemed weird to have an imbalance, to say ‘You have to wear a ring to keep those guys away, but I get to go around as if I’ve not made a major life commitment.’” (This young fellow may feel differently if he misses out on the chance to date Marissa Tomei — “an Oscar winner, Jerry, an Oscar winner!” — but the fact remains that he is walking around with an engagement ring on today.)
So, would Mindy Grossman or Mike George, please, get on the telephone with whoever they know who may know George Clooney and encourage him to wear an engagement ring, once he asks for his Italian girlfriend’s hand in marriage … something that could happen any day now? I’m a man in my 40s and like to think that I’m not particularly susceptible to the influence of celebrities, but Clooney is an exception. If he has, does or wears something, well, then I want to have, do or wear it, too. Come on, people, pick up the phone.
Tags: bridal jewelry, mens engagement rings


