Louisa Lytton as Cinderella donning QVC Jewelry

The Daily Mail is reporting that QVC UK been announced as the jewellery supplier of Castaway Pantomimes, the UK’s number one touring company.  As part of the arrangement, performers will wear QVC-supplied jewelry, as Louisa Lytton (as Cinderella) does in the photo here.  Ms. Lytton will play Cinderella in a Holiday production at The Camberley Theatre in Surrey, England, that will begin December 7th and run through the new year.   The Daily Mail (UK)  Dec. 1, 2011

 

In a press release today, Wales-based jewelry maker Clogau Gold celebrates its growing business with QVC in the U.S.  Clogau products were sold on QVC’s TV network in the spring and the company is readying product for QVC’s website ahead of the Holidays.  Clogau’s head of global sales, David Butler, suggests in the news release that his company now has “…a platform to build a successful business partnership [with QVC].”  Clogau (whose products contain “a touch of rare Welsh gold”) also anticipates greater consumer interest in 2012 due to Her Majesty The Queen’s Diamond Jubilee celebrations.”  Clogau Gold Press Release  Nov. 16, 2011

 

Elemis TSV Set for QVC UK Sunday

QVC UK will reportedly offer a special set of Elemis beauty products — with a to-be-announced price point less than £40 as its Today’s Special Value next Sunday, November 20th.

The Five Piece Tranquil Indulgence Face and Body Collection will include:

  • a new sp@home Pro-Radiance Hand & Nail Cream
  • an anti-ageing moisturiser called Pro-Collagen Marine Cream (in 30 ml size)
  • a full size Exotic Frangipani Monoi Body Oil (100ml)
  • a full size Tranquil Touch Indulgent Bath Elixir (200ml)
  • and one other full size hero Elemis product that will be revealed on the show.

Stylebistro.com  Nov. 14, 2011

 

 

The Nielsen Company’s Global Consumer Confidence Index painted a picture of glum consumers in most parts of the world during the third quarter.  The powerhouses of the global economy are especially downbeat.  One in three North Americans say they have no spare cash.  One in five Europeans feel similarly.  And even China’s consumer confidence index dipped by a point.  Most of the places where consumer confidence is on the rise are starting from a low base — India and the Baltic states, for example.  Here is how Venkatesh Bala, chief economist at The Cambridge Group, a part of Nielsen, summed up the survey’s findings:

A recessionary mindset is growing among consumers as more than half say they are currently in a recession — up 4 percentage points from last quarter and 7 points from the start of the year. The result is continued spending restraint for discretionary expenses, which is expected to continue into next year.

Reuters  Oct. 30, 2011

 

Forget about a new you.  QVC in the UK has assiduously given itself an image makeover — with the help of Mischief PR.  QVC UK had upgraded its offerings over the past half-decade or so, but perceptions are clearly a lagging indicator.  They weren’t very good.  Still there is evidence that Mischief has helped the retailer turn things around.  The UK’s PRWeek honored the PR shop with an award for “Consumer Marketing Communications (annual fees £100k+).”

In doing so, the trade journal cited Mischief’s work securing media coverage outside of the product pages by pitching newsier stories about, for instance, whopper sales of a Kate Middleton replica ring immediately following her engagement to Prince William.  Mischief also extended their outreach to bloggers like Lauren Luke, whose beauty vlogs reach some 500,000 YouTube subscribers.  And they added Twitter and Facebook sharing functionality to the product pages of their website, which went on to rack up record sales.  PRWeek (UK)  Oct. 26, 2011

 

The successful fundraising drive took place earlier this week during a three-hour, dedicated show called, “Be Aware, Show You Care,” which featured a variety of products, donated by vendors and sold at special prices with net proceeds going to the UK-based charity Breast Cancer Care.  This year’s event bested last year’s tally by 15%.  Of the three on-air auctions, singer/musician Joe McElderry’s offer to perform several of his songs in a viewers home raised the most (£6,350).  He will perform for the family and friends of a Liverpool girl.  CallCentre Helper (UK)   Oct. 19, 2011

 

QVC UK will open a one-day-only, “pop-up” jewelry store in London’s historic diamond district — Hatton Garden — on October 11th to promote the retailer’s line of simulated diamonds called Diamonique.  Shoppers will be able to see QVC recreations famous jewelry of from the movies made using hand-cut, Diamonique stones.  The purpose of the exercise is to demonstrate the close similarity between actual diamond and Diamonique jewelry.  Programming on the TV network that day will serve the same end.  The shop will be located at Clerkenwell House, 23 – 27 Hatton Wall, London.  Professional Jeweller  Sept. 29, 2011

 

With established UK TV retailers like QVC and Ideal Shopping Direct posting gains during the recession, London’s established High Street retailers are looking to break into television, too. It seems the recession has more people sitting in front of screens in their homes, instead of popping into stores all over town.   Argos (which sold £4.3 billion in general merchandise during its last fiscal year, mostly from 700 stores in the UK and Ireland) began a year-long trial of a new shopping channel on Sky TV this summer.  Department store Debenhams, meanwhile, is demonstrating products by way of online video clips in an experiment called Debenhams TVFinancial Times  Sept. 28, 2011

 

UK retail sales slowed in September, according to a survey by the Confederation of British Industry (CBI).  CBI’s “monthly sales volume balance” — which indicates the percentage of retailers reporting a rise in sales on the year minus those reporting a fall — dropped to minus 15 in September from minus 14 in August.  The September number is the lowest such number since May of last year.  The Wall Street Journal  (Sept. 27, 2011)

 

QVC UK’s accounts payable team has replaced a laborious, painstaking process designed to prevent double-paying its vendors with a software suite called AP Forensics®, which largely automates the process and catches mistakes before checks are cut.  The retailer, which processes some 50,000 invoices annually, recouped its initial investment in the technology within its first month us use by preventing mistaken payments.  AP Forensics® is a product of Fiscal TechnologiesFISCAL Technologies Press Release (Sept. 26, 2011)

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