Sure, the movie has been panned to smithereens even by fans of the original TV show, but SATC 2 does offer savvy viewers the chance to guess which uncredited designer created this piece of apparel or that piece of jewelry. Perhaps more important, according to Cynthia Sliwa, writing at JCK Online, the movie conveys several key marketing messages about jewelry — about its romance, its universal, cross-cultural appeal, and its ability to add one-of-a-kind distinctiveness to the wearer. JCK Online June 2010
JTV’s DiamondDesignGallery.com enables consumers can build their own classic, diamond jewelry on the web. Interactive tools let shoppers design diamond jewelry based on criteria like carat weight, clarity, color, cut, shape, metal type, and price range, and then view design images before the final purchase. In an announcement about the new e-commerce offering, Craig Shields, Vice President of E-Commerce for JTV.com and DiamondDesignGallery.com, said, “The site offers more than 60,000 certified diamonds that have been independently certified by accredited institutions, and hundreds of styles to choose from. There isn’t a retail store in the country that can touch our vast selection.” JTV/DiamonDesignGallery Press Release June 3, 2010
Marry the Man Today; Trade in His Engagement Ring Tomorrow
Gemstones/Gemstone jewelry, Product Categories
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Jun 022010
Like cars and kitchens, diamond engagement rings are now being upgraded — either re-fashioned or replaced — by affluent consumers. Styles change, disposable income often increases and some women tell their husbands that their original rings now hurt their fingers. There is also the notion a “pushing present” for women who recently give birth to a child. Jewelry designer and HSN guest Carol Brodie first detected the trading-up trend a decade ago. “It didn’t necessarily mean bigger, it didn’t necessarily mean better — trading up means more about lifestyle.” The Canadian Press Jun. 1, 2010
JTV to Sell Jewelry Inspired by “Diana: A Celebration” Traveling Exhibition
Gemstones/Gemstone jewelry, Jewelry (fine)
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Apr 232010
Jewelry Television® (JTV) yesterday announced a new partnership with Diana: A Celebration, the traveling exhibition showcasing the life and good works of Diana, Princess of Wales. The retailer will present Diana-inspired jewelry segments featuring colored gemstones and pearls through mid-June. Bill Kouns, Chief Merchandising Officer for JTV, said “We saw this partnership to help promote Diana: A Celebration as a natural opportunity to acknowledge Princess Diana’s influence on the modern jewelry industry.” As part of the partnership, JTV will also conduct a Royal Tiara Sweepstakes, distributing some $38,000 in prizes. JTV Press Release Apr. 22, 2010
Smithsonian Institution and QVC to Base New Gemstone Jewelry Line on Mineral Exhibits in Institution’s Collection
DRTV Retailer, Gemstones/Gemstone jewelry
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Apr 082010
The world’s largest museum complex and research organization and QVC have entered into a licensing agreement to offer a jewelry collection based on objects in the National Gem and Mineral Collection, which is part of the National Museum of Natural History. Look for knockoffs of — I mean pieces inspired by the Hope Diamond and other famous pieces in the collection to begin appearing in the fall. QVC and Smithsonian Press Release on CNNMoney.com Apr. 8, 2010 Washington Post Apr. 9, 2010
QVC International Revenue Increases 15% in 4Q to $751 Million
DRTV Retailer, Featured, Gemstones/Gemstone jewelry, International, Jewelry (fine)
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Mar 032010
Source article recaps QVC’s 2009 performance in its home market and abroad. Among the details: QVC Japan lowered price points and sold less jewelry in the fourth quarter for a 17% increase in unit sales. In European news, QVC will begin airing in Italy in the fourth quarter of this year. www.DiamondNe.ws Mar. 3, 2010
Paul Deasy to Guest Host New ShopNBC Program, “The Gem Insider”
Gemstones/Gemstone jewelry, Talent
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Jul 212009
Paul Deasy
Mr. Deasy has punched his TV shopping ticket at both QVC and HSN, and has also authored a book on colored gemstones. “Upcoming appearances for Mr. Deasy on ShopNBC include Tuesday, July 28 at 11 am and 6 pm ET, and Tuesday, August 18 at 12 am and 8 am ET.” ShopNBC Press Release July 21, 2009
Two Diamond Mines in Botswana Temporarily Close on Falling Demand
Gemstones/Gemstone jewelry, International, Suppliers
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Feb 242009
In response to a precipitous fall in the demand for diamonds in recent months, Debswana — the mining company jointly owned by De Beers and the Botswanan government — has closed the Orapa and Damtshaa mines in northern Botswana. Half of the landlocked, southern African nation’s finances come from diamond trading. Radio France Internationale (English Language) Feb. 24, 2009
De Beers’ Biggest Fear — The Enormous Supply of Diamonds in Public Hands
Gemstones/Gemstone jewelry, Suppliers
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Feb 242009
Forget about the predictions of South African industry analysts that the price of rough-cut diamonds could fall another 60%. What keeps De Beers executives up at night are the more than 500 million carats of gem diamonds in public hands (or on them and in safety-deposit and jewelry boses). That’s more than 50 times the number of gem diamonds produced by the diamond cartel in a year. “The moment a significant portion of the public begins selling diamonds from this prodigious inventory, the cartel would be unable to sustain the price of diamonds, or maintain the illusion that they are such a rare stone that their value is, as the ad slogan claims, ‘forever.’” International Herald Tribune Feb. 23, 2009
Antwerp Diamond Conference Postponed
Gemstones/Gemstone jewelry, Trade Shows & Exhibitions, UK/Europe
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Oct 222008
Due to the current financial crisis, organizers of the fifth Antwerp Diamond Conference have decided to postpone the event. AWDC currently is considering alternative dates. JCK Online Oct. 21, 2008
