Lou Amendola (photo courtesy of FORA.tv.)
The number three shopping network today announced that it has landed a decidedly top-tier, iconic, American brand. Brooks Brothers will make its first-ever TV Sales appearance on ShopNBC, November 8th, as part of the retailer’s All Star Event. During an hour-long premiere, the Brooks Brothers collection at ShopNBC will feature women’s accessories, including leather handbags, cashmere wraps, and silk scarves. Pricing and other product details were not made available.
In this morning’s announcement, Lou Amendola, chief merchandising officer at Brooks Brothers, characterized direct-response, network TV as “…a unique and modern way to reach women who are already drawn to our products or may be discovering them for the first time.” ShopNBC Press Release Oct. 25, 2011
Judy Crowell
Having spent 15 years pitching for QVC — plus shorter stints at HSN and ShopNBC — Judy Crowell will take her talents to JTV starting this Thursday, September 29th. Crowell will represent JTV’s proprietary Stratify™ and Blooming Jewels™ Collections, which consist of gold-plated silver jewelry pieces. (Blooming Jewels™ pieces feature gemstones.) In the press release about Crowell’s new TV home, Pat Bryant, Chief Marketing Officer at JTV, said “We’re thrilled to have Judy Crowell on board to represent Stratify™ and Blooming Jewels.™ She understands jewelry trends and the home shopping industry as well as anyone in the country.” JTV Press Release via PR Newswire and the Sacramento Bee (Sept. 27, 2011)
Pamela McCoy is debuting her new fall apparel collection today on ShopNBC during a “Meet the Designers” event at 1 pm, and 5 pm ET. (She has already made three TV appearances — at 12 a.m., 4 a.m., 8 a.m. ET — and a webcast appearance at 1 a.m. ET.) In an announcedment, the network explained that the event “focuses on the designers behind the collections, and will feature the return of Omar Torres jewelry, plus new arrivals from Anuschka Handbags, Christian Audigier Watches and Gems en Vogue II.” Details on new items from The Pamela McCoy Collection appear after the jump. Continue reading »
Famed, longtime designer Arnold Scaasi announced on Monday that he will be closing his made-to-order dress business, although he plans to continue his fashion jewelry line, which he pitches on HSN. Scaasi has crafted couture dresses for New York society women and personalities ranging from Barbara Streisand to Barbara Bush for more than five decades. The New York Times Jul. 19, 2010
Patricia Field, who designed costumes for the television series Sex and the City seemed to start the trend when she collaborated with Marks and Spencer on a one-off, 35-piece collection in October 2008. She also pitched a “Destination Style New York” collection on HSN that fall. Now Janie Bryant, costume designer for AMC’s Mad Men, is launching Janie Bryant Mod, her own independent clothing collection, on QVC. Assisting Bryant in the development of a licensing program since last fall has been Matchbook Company, a US licensing agency. “After the launch of Mod, Ms Bryant and Matchbook plan to develop a men’s wear collection and a women’s wear line for 2011 and 2012, while evening wear and home design will also be explored.” So who is next in the line-up of costume-designer stars? Hard to say for sure, but Randall Christensen, costume designer of Dancing with the Stars, is also working with Matchbook. Financial Times Jul. 15, 2010
Skineez™ Skincarewear™ CEO Michelle Moran will appear on Home Shopping Network (HSN) July 15 for Skineez Flash Sale at 3am, 8am and 6pm EST. “HSN Birthday Bargains (while supplies last), include half-priced European designer jeans with Tummy Tuck technology to slim and reduce the size of the waist, hips and stomach for a long, lean and slimmer appearance.” Skineez Skincarewear Press Release Jul. 13, 2010
Forbes Riley, an actress, TV personality and member of the National Fitness Hall of Fame, will premiere a new line of stylish, plus-size, fitness apparel for fuller-figured women on HSN. The line is meant to address a chicken-and-egg-type dilemma some fuller-figured women feel about working out. They want to get to the gym, ride a cycle or take aerobics, but they don’t want to wear the baggy sweatpants or drab, shapeless tops that — for too long — have seemingly been the only active wear choices for plus-size women. Mindy Grossman, HSN’s ceo, describes the expected appeal of the new line this way, “Women all across the country of varying shapes and sizes can finally feel empowered and ready to embark on the challenge of getting themselves fit and healthy while looking slim and stylish, even before their first sit-up!” “Love My Body” Active Wear by Forbes Riley Press Release Jul. 10, 2010
The Winkee is a triangular mock camisole that preserves a measure of modesty by discretely covering the cleavage of even the most plunging neckline without ruining the drape or line of the garment. It was conceived by Patricia Calamari of Boca Raton, Fla., who didn’t want to wear an entire extra layer of clothing when all she was after was a little covering up. It is also intended for women who want to present a more buttoned-up look for daytime, business hours, but turn on a dime and present a sexier, more glamorous look for evening. Well, “The Ultimate Solution For Plunging Necklines” must have sold well during its first visit at QVC; it returns July 9th at noon ET. Sun Sentinel (Ft. Lauderdale, FL)
