HSN Inc. (HSNI): Today’s Featured Specialty Retail Winner
Tim Janis to Perform on QVC’s The Christmas Shoppe on Monday
QVC will broadcast a live Christmas music performance of Tim Janis on The Christmas Shoppe, Monday, Dec. 5th at 1:00pm EST. The pitch will be for a 3 CD package of Christmas Music (Item # F09608), featuring old favorites and original compositions in the “Janis-Style.” A preview of some of the arrangements is available at: www.TheHopeCafe.net/Open-Mic.html. QVC Press Release on Christian Newswire Dec. 2, 2011
Acquisition Marketing Agency Promotes New Model for Predicting DRTV Success
Acquisition marketing agency Acquirgy today announced the launch of DRTVLab™, a proprietary methodology for evaluating the sales potential of new products and services when marketed through the Direct Response TV channel. Acquirgy claims to have identified 25 factors that must be present for a DRTV marketing campaign to achieve a client’s objectives. These factors — which include market size potential, competitive assessment, multi-channel opportunities, margin analysis, intellectual property, uniquenes and demonstrability — are weighed and ranked in some fashion to come up with a numerical calculation that represents the likelihood of TV-selling success. Continue reading »
Notable Call Options Activity in Liberty Interactive
Dec. 1, 2011HSN Bullish Moving Average Crossover Alert (HSNI)
Liberty Interactive Corporation to Present at the UBS Global Media and Communications Conference
Footwear News Names HSN “Retailer of the Year”
HSN CEO and Self-Avowed "Shoe Lover" Mindy Grossman
HSN has piled up one successful quarter after another over the past year and shoes have been a growing part of that success. In 2011, the retailer introduced its first 18- and 24-hour shoe sales and also collaborated with Paramount Pictures to present a footwear-focused shopping event inspired by the remake of the movie Footloose. Interestingly, as much as 70 percent of HSN’s footwear offerings are proprietary, according to John Bosco, HSN’s SVP of apparel, accessories and jewelry.
As part of its outreach to the fashion community in recent years under the direction of CEO Mindy Grossman, HSN has partnered on footwear lines with big names, including Steve Madden, Stuart Weitzman, Vince Camuto and Mariah Carey. “We are really maniacal about bringing our consumers products that have great personalities and stories behind them,” Grossman said. Presumably for all of these reasons, Footwear News honored HSN with its “Retailer of the Year Award” in 2011. Footwear News Nov. 28, 2011
Daisy Cakes Converts “Shark Tank” Appearance into QVC Sales Slot
Kim Nelson, displaying one of her Daisy Cakes
Baking entrepreneur Kim Nelson has landed an eight-minute slot on QVC in which to sell her Daisy Cakes red velvet cake and spicy sweet carrot cake Wednesday during an “In the Kitchen with David” program, featuring host David Venable. The price of a cake: $49.86, including shipping and handling. Ms. Nelson said that her South Carolina-based business has been “…headed in a direction that I’ve only dreamed of,” according to the news item linked below. The catalyst for the sales surge isn’t hard to identify. She appeared on the ABC TV program “Shark Tank” in April, and convinced real estate mogul Barbara Corcoran to invest in her company. The Upstate Journal (SC) Nov. 27, 2011
