Internet Retailer offers a brief rundown on how HSN arrived at today’s launch of its new, mobile website. Last summer they saw that the iPhone was king and so created an app for it, then the Android operating system started catching on, so they created an app for it, too. Finally, they threw in the towel and decided to simply create an optimized website for all mobile devices, using in-house resources and an unnamed, outside vendor. John McDevitt, HSN’s vice president of advanced services, said, “We really needed an optimized experience to make it convenient, relevant and easy for any consumer anywhere to shop HSN.” Internet Retailer Jun. 30, 2010
First the iPhone, then Android Users, then HSN Realized — Heck! — Everyone Needs a Good M-Commerce Experience…
Distribution Channel, Mobile telephone
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Jul 012010
HSN to Launch New Mobile Shopping Site Featuring WAP Technology on Thursday
Distribution Channel, Mobile telephone, Technology
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Jun 302010
HSN’s new site will be available on all internet-enabled mobile devices and is touted as a key element of the retailer’s “comprehensive, multi-channel strategy designed to provide consumers with a compelling shopping experience whenever and wherever they desire.” The new site is expected to feature much of the functionality currently available on HSN’s applications for the iPhone and Android devices — but without the download — and to narrow the gap between the shopping experiences on mobile devices versus PCs and Macs. HSN Press Release Jun. 30, 2010
QVC and ShopNBC in Vanguard of Internet Retailers with a Mobile Web Presence
Distribution Channel, DRTV Retailer, Mobile telephone, Technology
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Jun 252010
According to digital strategy firm Acquity Group’s second, annual mobile commerce audit, QVC and ShopNBC are on the Top 10 list of retailers in terms of establishing a mobile web presence. Despite all the talk about m-commerce, the audit found that: only 7% of the top 500 internet retailers offered downloadable mobile apps, only 5% had both mobilized site and an app and only 2% had an e-commerce-enabled app. On the list of 500, purveyors of flowers and gifts seemed to be furthest along in the pursuit of m-commerce.
“Tom Nawara, Acquity’s head of digital strategy and design, said the weakened economy last year had slowed retailers’ expansion into mobile, but that companies were refocusing attention on the emerging sector this year as business conditions have begun to improve. ‘We’re hearing from clients now who are fairly mature in the digital space but haven’t done anything yet in mobile and want to get more involved,’ he said.” Rounding out Accuity Group’s Top 10 list of companies aggressively pursuing a mobile web presence were: Amazon. com, Best Buy, 1-800-Flowers.com, Barnes and Noble, Indigo Books & Music (Kobo Books), Sears, Overstock.com and Target. MediaPost News Jun. 24, 2010
Jun 202010
According to ShopNBC’s senior vice president of e-commerce, marketing and business development, Carol Steinberg, mobile phones offer retailers three game-changing characteristics: their portability, their ‘always-on’ factor and their location-specific potential. DM News Jun. 18, 2010
