Her new fragrance, My Life, sold 50,000 units over the past weekend on HSN, which enabled her to wrest the network’s fragrance-sellign record away from her former collaborative partner Diddy. St. Louis American Aug. 3, 2010
Mary J. Blige Takes HSN Fragrance-Selling Record from Diddy
Celebs & Stars, Distribution Channel, DRTV Retailer, Talent
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Aug 032010
Supermodel Christie Brinkley Launches New Jewelry Line on QVC
Celebs & Stars, Gemstones/Gemstone jewelry, Jewelry (fine), Product Categories, Talent
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Aug 022010
The Christie Brinkley Jewelry Collection, which premiered on QVC Sunday night, features bracelets, cocktail rings and dangle earrings, adorned with gemstones, such as Sky Blue Topaz and Moonstone, as well as statement necklaces and leather bracelets with floral accents. “This line is a celebration of all the things I love.” Brinkley said in a statement. Item prices range from $45 to $400. People Magazine Aug. 1, 2010 Examiner.com Jul. 31, 2010
If her debut performance with the cake cutting machine is any guide, Marvelous Martha Stewart may force her way onto HSN’s top ten list of best-selling culinary products of all time, currently dominated by Wolfgang Puck. Here is the list to date:
1. Wolfgang Puck Immersion Blender
2. Todd English GreenPan
3. Emeril Lagasse Stainless Steel Cookware Set
4. Debbie Meyer Green Boxes
5. David’s Cookies Try-It-All
6. Wolfgang Puck Food Processor
7. Command Performance Triple Burner
8. Wolfgang Puck Cutlery Set
9. Tony Little Body by Byson
10. Wolfgang Puck Electric Pressure Cooker
LA Weekly Jul. 20, 2010
Kelly Ripa and Kim Kardashian Sport Fedoras and ‘Staches in QVC PSA
Celebs & Stars, Philanthropy, Talent
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Jul 212010
Kelly Ripa and Kim Kardashian take the Y chromosome out for a spin in a public service announcement for the QVC Presents Super Saturday Live shopping fundraiser taking place in The Hamptons on July 31. The event will benefit the Ovarian Cancer Research Fund. (Apparently, all it takes to make beautiful women look ridiculous is a mustache.) E! Online Jul. 20, 2010
From the “Non-News” Department — Martha is a Savvy Marketer…
Celebs & Stars, Crafts, Distribution Channel, DRTV Retailer, Product Categories, Talent
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Jul 202010
In addition to selling a limited number of items on-air, Martha Stewart’s appearance on HSN serves as a teaser to promote a much broader array of products, which are available in numerous, competing outlets, including Jo-Ann Stores (JAS), Walmart (WMT) and Michaels, as well as on a Martha Stewart Living Omnimedia (MSLO) dedicated website. The DRTV network appearance, in effect, serves as a substitute for a national advertising campaign, which would be cost-prohibitive given the dispersion of Martha’s craft line across retail stores and formats. BNET (CBS News) Jul. 19, 2010
A Pretty Hip Crowd Hawks their Music on QVC UK
Celebs & Stars, Distribution Channel, DRTV Retailer, Geography, Talent, UK/Europe
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Jul 102010
Remember when Huey Lewis sang, “It’s hip to be square?” Well, that song’s title occurred to me upon learning that Sheryl Crow, Susan Boyle, Whitney Houston and Justin Bieber are all appearing on QVC UK in support of new albums. It’s an eclectic but celebrated group of performers — I don’t even know who Justin Bieber is — but they are all acknowledging the power of DRTV to find (or rekindle) a connection with an audience. And to sell, of course. The Daily Mirror (UK) Jul. 10, 2010
Liza Lights Up the Switchboards at HSN, But How Many Callers Were Buying?
Celebs & Stars, Distribution Channel, DRTV Retailer, Talent
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Jul 072010
If one parses the cryptic adjectives HSN sources used to describe Liza Minnelli’s recent visit, one gets the impression that the show was a success, but not a blockbuster. Perhaps too many callers just wanted a chance to chat with the star. HSN officials described sales of many Liza Collection items as “hot,” viewership as “up” and call traffic as “overwhelming.” St. Petersburg Times Jul. 6, 2010
Jul 022010
A five-minute clips reel of Liza Minnelli’s loopier moments during her HSN premiere Wednesday night has gone viral on YouTube. Watch it here. During a two-hour pitch, Minnelli did at times seem to be off her game, slurring her words, contradicting show host Bobbi Ray Carter and sharply directing the models about how best to wear the apparel for sale. Perhaps the 64-year-old star is not completely well. In the San Francisco Bay Times, reviewer Mike Ward wrote about a recent Minnelli concert, at Livermore’s Wente Vineyards in California, describing it as heart-wrenching to watch a “…vocally-and-physically-weakened Liza [as she] sputtered along well below her standard.”
Kelly Ripa and Kim Kardashian to Appear on QVC, July 31st
Celebs & Stars, Distribution Channel, DRTV Retailer, Talent
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Jul 012010
The daytime TV presenter and the reality TV sensation will promote Super Saturday Live, a QVC special benefit to support the Ovarian Cancer Research Fund. During the special, beauty items, jewelery, clothes and accessories by famous designers be sold at half the suggested retail price. The National Ledger Jun. 30, 2010
