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In a Few Hours, Martha Stewart Sells Out of $350 Cricut Cake Decorating Machine on HSN

admin — Thu, 22 Jul 2010 16:06:51 +0000

If her debut performance with the cake cutting machine is any guide, Marvelous Martha Stewart may force her way onto HSN’s top ten list of best-selling culinary products of all time, currently dominated by Wolfgang Puck. Here is the list to date:

1. Wolfgang Puck Immersion Blender

2. Todd English GreenPan

3. Emeril Lagasse Stainless Steel Cookware Set

4. Debbie Meyer Green Boxes

5. David’s Cookies Try-It-All

6. Wolfgang Puck Food Processor

7. Command Performance Triple Burner

8. Wolfgang Puck Cutlery Set

9. Tony Little Body by Byson

10. Wolfgang Puck Electric Pressure Cooker

LA Weekly Jul. 20, 2010

Kelly Ripa and Kim Kardashian Sport Fedoras and ‘Staches in QVC PSA

admin — Wed, 21 Jul 2010 14:38:19 +0000

Kelly Ripa and Kim Kardashian take the Y chromosome out for a spin in a public service announcement for the QVC Presents Super Saturday Live shopping fundraiser taking place in The Hamptons on July 31. The event will benefit the Ovarian Cancer Research Fund. (Apparently, all it takes to make beautiful women look ridiculous is a mustache.) E! Online Jul. 20, 2010

From the “Non-News” Department — Martha is a Savvy Marketer…

admin — Tue, 20 Jul 2010 14:54:51 +0000

In addition to selling a limited number of items on-air, Martha Stewart’s appearance on HSN serves as a teaser to promote a much broader array of products, which are available in numerous, competing outlets, including Jo-Ann Stores (JAS), Walmart (WMT) and Michaels, as well as on a Martha Stewart Living Omnimedia (MSLO) dedicated website. The DRTV network appearance, in effect, serves as a substitute for a national advertising campaign, which would be cost-prohibitive given the dispersion of Martha’s craft line across retail stores and formats. BNET (CBS News) Jul. 19, 2010

Martha Stewart to Pitch Provo Craft Cake Decorating Machine During HSN Debut, July 19th

admin — Thu, 15 Jul 2010 13:57:32 +0000

Joining Stewart during her appearances will be Martha Stewart Living Omnimedia’s crafting expert Alex Perruzzi. Together, they will demonstrate Provo Craft’s Cricut cake decorating and cutting machine, along with key items from the Martha Stewart Crafts line. These will include the Martha Stewart Crafts Punch and Stamp Kit, Large Circle Cutter, a 24-pk Iridescent Glitter Kit, the Scoreboard Kit, Essential Tool Kit, Essential Glitter Kit, and the Essential Punch Kit. HSN Press Release Jul. 14, 2010

A Pretty Hip Crowd Hawks their Music on QVC UK

admin — Sat, 10 Jul 2010 15:19:37 +0000

Remember when Huey Lewis sang, “It’s hip to be square?” Well, that song’s title occurred to me upon learning that Sheryl Crow, Susan Boyle, Whitney Houston and Justin Bieber are all appearing on QVC UK in support of new albums. It’s an eclectic but celebrated group of performers — I don’t even know who Justin Bieber is — but they are all acknowledging the power of DRTV to find (or rekindle) a connection with an audience. And to sell, of course. The Daily Mirror (UK) Jul. 10, 2010

Liza Lights Up the Switchboards at HSN, But How Many Callers Were Buying?

admin — Wed, 07 Jul 2010 14:30:02 +0000

If one parses the cryptic adjectives HSN sources used to describe Liza Minnelli’s recent visit, one gets the impression that the show was a success, but not a blockbuster. Perhaps too many callers just wanted a chance to chat with the star. HSN officials described sales of many Liza Collection items as “hot,” viewership as “up” and call traffic as “overwhelming.” St. Petersburg Times Jul. 6, 2010

Quirky Liza HSN Clips Find an Audience on YouTube

admin — Fri, 02 Jul 2010 14:55:00 +0000

A five-minute clips reel of Liza Minnelli’s loopier moments during her HSN premiere Wednesday night has gone viral on YouTube. Watch it here. During a two-hour pitch, Minnelli did at times seem to be off her game, slurring her words, contradicting show host Bobbi Ray Carter and sharply directing the models about how best to wear the apparel for sale. Perhaps the 64-year-old star is not completely well. In the San Francisco Bay Times, reviewer Mike Ward wrote about a recent Minnelli concert, at Livermore’s Wente Vineyards in California, describing it as heart-wrenching to watch a “…vocally-and-physically-weakened Liza [as she] sputtered along well below her standard.”

Kelly Ripa and Kim Kardashian to Appear on QVC, July 31st

admin — Thu, 01 Jul 2010 14:06:50 +0000

The daytime TV presenter and the reality TV sensation will promote Super Saturday Live, a QVC special benefit to support the Ovarian Cancer Research Fund. During the special, beauty items, jewelery, clothes and accessories by famous designers be sold at half the suggested retail price. The National Ledger Jun. 30, 2010

Martha Stewart Crafts™ to Debut on HSN, July 19th

admin — Mon, 28 Jun 2010 12:22:25 +0000

Mindy Grossman has reportedly bagged another big-game celebrity pitchwoman to add to her trophy room in Tampa, Fla. This time, it’s Martha Stewart, who will apparently appear on the network selling Martha Stewart Crafts™, July 19th. The collection will include crafting tools, embellishments, project kits, glitter, and more. Stewart will presumably sell alongside her company’s crafting expert, Alex Perruzzi.

The Homeshoppingista reported the news yesterday, after HSN’s Colleen Lopez wrote excitedly on Facebook about the chance to meet the domestic diva. For the moment, we have to credit Grossman with an unconfirmed “get” since HSN’s announcement does not promise an appearance by Stewart, only the debut of the line. We’ll have to wait and see. Homeshoppingista also questions the timing of the appearance — mid-July — since the products appearing in advance on the HSN website all have a patriotic, Independence Day look to them. HSN Announcement

Is Anne Hathaway in the Market for Replacement Jewelry?

admin — Thu, 24 Jun 2010 13:45:13 +0000

Actress Anne Hathaway just may be among the shoppers helping the DRTV networks turn in successful first halfs in 2010; at least she has cause to be shopping for jewelry. A U.S. attorney for the Southern District issued a motion May 13 demanding that all personal items, including Rolex watches, bejeweled rings and necklaces, from Hathaway’s ex-boyfriend Raffaello Follieri be permanently surrendered to the United States government, which will sell the items to the highest bidder. In 2008, Follieri was arrested on fraud charges for allegedly swindling investors out of millions of dollars. 48 Hours Mystery Crimesider Jun. 23, 2010