QVC’s Mike George Sees Web Accounting for 50% of QVC’s Revenue in Future

During a recent conference call with analysts hosted by investment firm Goldman Sachs, QVC CEO Mike George outlined a three-part strategy for the company’s continued growth.  First, QVC plans to increase the productivity of its existing customer base by improving its technology platform, and by expanding into new product categories and brands.  Second, the company plans to attract new shoppers, largely through social media and mobile commerce.  Lastly, QVC will continue expanding into new markets, such as Italy this October.  By that time, QVC’s worldwide customer base will exceed 200 million households.  Internet Retailer Jul. 7, 2010