Liza Lights Up the Switchboards at HSN, But How Many Callers Were Buying?

 Celebs & Stars, Distribution Channel, DRTV Retailer, Talent
Jul 072010
 

If one parses the cryptic adjectives HSN sources used to describe Liza Minnelli’s recent visit, one gets the impression that the show was a success, but not a blockbuster.  Perhaps too many callers just wanted a chance to chat with the star.  HSN officials described sales of many Liza Collection items as “hot,” viewership as “up” and call traffic as “overwhelming.”  St. Petersburg Times Jul. 6, 2010

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