HSN to Launch New Mobile Shopping Site Featuring WAP Technology on Thursday

HSN’s new site will be available on all internet-enabled mobile devices and is touted as a key element of the retailer’s “comprehensive, multi-channel strategy designed to provide consumers with a compelling shopping experience whenever and wherever they desire.”  The new site is expected to feature much of the functionality currently available on HSN’s applications for the iPhone and Android devices — but without the download — and to narrow the gap between the shopping experiences on mobile devices versus PCs and Macs.  HSN Press Release Jun. 30, 2010