Martha Stewart Crafts™ to Debut on HSN, July 19th
Mindy Grossman has reportedly bagged another big-game celebrity pitchwoman to add to her trophy room in Tampa, Fla. This time, it’s Martha Stewart, who will apparently appear on the network selling Martha Stewart Crafts™, July 19th. The collection will include crafting tools, embellishments, project kits, glitter, and more. Stewart will presumably sell alongside her company’s crafting expert, Alex Perruzzi.
The Homeshoppingista reported the news yesterday, after HSN’s Colleen Lopez wrote excitedly on Facebook about the chance to meet the domestic diva. For the moment, we have to credit Grossman with an unconfirmed “get” since HSN’s announcement does not promise an appearance by Stewart, only the debut of the line. We’ll have to wait and see. Homeshoppingista also questions the timing of the appearance — mid-July — since the products appearing in advance on the HSN website all have a patriotic, Independence Day look to them. HSN Announcement
